Outranking.io Review: With Examples and Tips

Before we get into this Outranking.io review, I want you to know I have subscriptions to at least 15 AI writing tools and around 9 on-page optimization tools.


Because I’m lazy to write (and even lazier to do content research). So I’ve been searching for the right AI tool to make the content creation process as effortless as possible. Some of these tools are excellent, and some of them are rubbish. But, out of all of them, Outranking is by far my favorite.

So in this review, I’ll walk you through some of the main features, with examples of me using them. And I’ll also show you why it’s the best AI writing tool on the market currently.

And here’s proof that I not only have a lifetime subscription to Outranking.

Proof of Tier 3 Lifetime subscription to Outranking from Appsumo

But I’m also happy to pay an additional monthly sub for extra credits.


Proof of active monthly subscription to the AI monthly credits addon

I’m doing so based on the quality of the AI and the tremendous value it brings to me as a content writer.

With that said, let’s start the review.

The Outranking Review article's featured image

What is Outranking.io?

Outranking is a search engine optimization (SEO) tool that uses artificial intelligence (AI) to help you write better content. It analyzes your content and provides feedback on how to improve it so that you can rank higher in search engine results pages (SERPs).

Outranking also offers a wide range of other features, including:

  • fast AI content research
  • keyword research
  • detailed Google SERP Analysis
  • Quick Wins (related keywords your pages already rank for to find easy optimization opportunities)
  • unique AI writing templates
  • and more

Solving the number one problem with most AI writing tools

The biggest problem with all the other AI writing tools is that they don’t write factually.

They produce output that sounds good, but it’s not always accurate. This can be a big problem for people who want to use AI writing tools to create content for their websites.

Even though they can now produce content faster, you still have to do a lot of fact-checking and manual research, which can be extremely tedious and time-consuming.

Outranking.io is a unique AI writing tool because it specializes in writing factual content.

Rather than relying on user input or general GPT-3 data, Outranking references the top ranking SERPs for each topic to compile its information. This ensures that the content produced by Outranking.io is always accurate and up-to-date.

In addition to producing high-quality content, Outranking provides content optimization to help you rank higher. With Outranking, you can get your website to the top of search engine results pages (SERPs) quickly and easily.

Outranking Benefits

  • The Outranking platform automates most of the research and writing process, saving you a lot of time and energy.
  • Outranking increases your productivity by helping you create more content in a shorter amount of time. It also gives you the ability to write about multiple topics simultaneously once you can use it proficiently.
  • By simplifying the on-page content optimization process, Outranking helps you rank higher in search engines, allowing you to reach more potential customers. Resulting in more conversions and organic traffic.
  • Outranking is an AI-powered writing and SEO tool that streamlines your workflow by providing content research, writing, and optimization all in one place. This not only saves you time but also eliminates the need for multiple tools and subscriptions.


These are just some of the benefits I’ve experienced since using Outranking. Now I’ll take you through some of the main features, including a few examples of me using each feature.

Outranking.io Features

Document Type

There are various document types that you can create when you’re working in Outranking.

They are:

  • SEO blog
  • YouTube
  • Webinar page
  • Recipe Post
  • SEO Optimized content
  • Ecommerce Product
  • Press Release

You can choose which type is best for your needs, choose a keyword, and then get started on creating high-quality content.

The various Outranking.io document types available

When creating a document, you can usually just leave it on “SEO blog.” Because you can access other types of documents within the document editor using the Methods feature (we’ll discuss this later in this review).

Keyword Research

Outranking.io has a basic, built-in keyword research tool that makes it easy to quickly identify the keyword you want to go after. However, if you’re looking for more detailed research, Outranking also integrates directly with Semrush.

I currently use Ahrefs, so I don’t have an active Semrush subscription at the moment.

So for this example, I’ll use Outranking’s built-in keyword research tool. The built-in keyword tool shows you search volume, Google Ads CPC, and a difficulty score to give you an idea of how easy it should be to rank.

I’ll choose a keyword for an old affiliate site about inflatable stand-up paddleboards I started a few years ago but never found the time to work on. I put ‘best inflatable sup’ into the Find Related Keywords tool to find a long-tail keyword to target.

The search for related keywords tool in Outranking

It returns some pretty good results, and I quickly find a good keyword to target.

Keyword search results using the built-in keyword finder tool

I insert the keyword into the new document info and hit Create New Document.

Inserting the keyword and creating a new document

After choosing your targeted keyword and creating your document, you’re taken to the AI Wizard to start the content creation process.

AI Wizard

The AI Wizard is a great tool that can help you generate SEO-optimized content like your title and meta description for your page.

The AI Wizard tool analyzes the most relevant keywords that your top 20 ranked competitors use in their titles and descriptions for your target keyword. You can also input additional keywords, and the AI will try to include them when generating the output.

The AI will generate a few variations for you to choose from.

If the results aren’t satisfactory, you can simply generate more variations. You can also edit them before making your final selection.

Outranking's AI Wizard for generating a meta title
The AI Wizard generating a few meta description variations

After finding a decent meta title and description, I can now move on to building an outline for the article.

Once you have selected a meta title and meta description, the AI Wizard assists you in creating an outline for your article using the Outline Builder. This will help you organize your thoughts and ensure that your article covers all the necessary points.

Outline Builder

Outranking's Outline Builder using the AI Wizard

The Outline Builder is an excellent tool for planning out your content.

It shows you all the headings and subheadings that your competitors are using and the Google PAA questions related to those topics. Google PAA is a helpful way of determining user intent.

You can view the Google People Also Ask questions inside Outranking's outline builder

This can help you create an article outline based on what is already ranking well and what people ask about.

Inserting a SERP competitors heading into your outline

You can click on any heading to add it to your outline.

Inserting headings with associated subheadings into your outline

Additionally, you can also use the AI to rewrite a heading, add it to your outline and create additional related headings. And you can even view the content written under each heading by clicking on the expand icon.

You can view the SERP content under a heading directly in the outline builder

You can also edit the headings, manually add more headings and rearrange the order of your outline easily. This will help you to better structure your article in a logical sequence.

The Outline Builder will also display related keywords and high-frequency keywords.

Related and high-frequency keywords in the AI Wizard

This is vital information to keep in mind when creating your headings, as you’ll want to try and include these keywords to rank higher.

An example of an outline created with Outranking's Outline Builder

With my outline created, I can either let the AI make the first draft for me or have Outranking set it up in the document editor.

When you’re finished creating your document outline, you can go ahead and have Outranking set it up on the document editor you. Alternatively, you can enable the ‘Auto-write first draft’ option to have Outranking create a first draft based on your outline.

Usually, I prefer to work through each section manually without the AI creating the first draft. I feel I have more control of the output that way. But for this example, I’ll let the AI create the first draft to show you how it works.

Auto-Write First Draft

The Auto-write first draft feature will help you quickly and easily create a complete, well-written draft of your blog post based on your outline. The information in the sentences and paragraphs is factual information pulled from the top SERP results.

The Auto-write first draft feature uses 3 AI models: Snippets, AI Draft, and Key Points.

The snippets AI is a great way to generate content for your post, but it is important to note that the AI doesn’t write factually. This means that you will still need to do some fact-checking before publishing any AI-generated content.

Additionally, the snippets AI generates answers to questions in a way that Google prefers to display featured snippets.

AI’s key points are factual ideas from research and SERP (search engine results page) results. With this model, you can quickly get accurate content without first doing all the research yourself.

The AI Draft model is powered by GPT-3, which helps generate a first draft of the content. However, it’s important to note that the AI Draft model should not be used as the definitive source of information and should always be fact-checked.

Manually selecting the AI models for Auto-write

You can see which AI model will be used to write each heading by clicking on the numbered icon next to each heading in the Outline Builder. You can also manually choose which models to use for each section.

Keep in mind the first draft isn’t a complete article. Instead, it’s just a basic draft containing the critical points for each section that still needs to be fleshed out.

Enabling Auto-write first draft will let the Outranking AI create an entire blog post draft for you

Ensure the ‘Auto-write first draft’ option is checked to have the AI create the first draft.

An example output from the AI first draft showing how accurate the AI is

As you can see from the above, the results from the AI draft are not bad at all. It contains 1960 words of factual info pulled directly from the search results. This is a great way to quickly build out an article instead of starting from a blank page.

Document Editor

After completing the AI Wizard, you’ll be taken to the document editor, where you’ll spend most of your time creating and optimizing your content.

Outranking Document Editor UI

It’s a very clean and uncluttered interface that will help you focus on your work and not be distracted by unnecessary elements on the screen.

The Write for me button in Outranking that instructs the AI GPT-3 engine to create text output based on the context above it

A “Write for me” button on the toolbar will have the AI generate content for you using GTP-3. You can also use the controls to set the output length the AI should generate and choose the tone.

Additional controls for AI writing appear when you highlight text within the document editor

If you highlight any text in your document, you will see 5 AI writing options under the highlighted text.

These are:

  • rewrite
  • expand
  • shorten
  • command
  • convert to question

Converting a selection of text into a relevant question using AI

Here’s an example of me using the AI to convert a selection of text into a question.

However, I never use the AI in the document editor because I don’t need to, thanks to the awesome Concepts feature.


Outranking offers several features that make it unique and valuable for writers and SEO professionals. Still, my personal favorite is its ability to identify concepts within a topic.

The Concepts feature is where the factual research happens and where most of the AI writing occurs. The AI analyzes the SERP and any custom research to extract relevant concepts.

This feature puts Outranking head and shoulders above every other AI writer and SEO tool.

You can access Concepts from the Document Editor by clicking on the Section Builder in the Sections menu. The Section Builder opens on the right side of your document and displays all your H2 and H3’s.

Outranking Concepts user interface

The AI researches and analyzes relevant content from the SERP for the selected heading. It then extracts the main points to generate concepts. This is an excellent way to get a high-level understanding of a topic without having to spend time doing manual research.

Adding your own custom research for the concepts builder to analyze

For example, I’ll quickly copy some info from the product listing on Amazon and paste it into Outranking as custom content for the AI to analyze. I’ll then ask the AI to extract concepts related to product features.

Gathering relevant research from around the web to use for concepts
Pasting the gathered research into Outranking.io's custom Concepts
Instructing the AI to extract feature concepts from the research
An example of the feature concepts that was generated by Outranking.io

Click the pencil icon to add your own research for the AI to analyze and create concepts if you are not satisfied with the generated concepts.

Adding your own custom concepts

You can also click the plus icon to add your own concepts to the heading.

There are ten types of concepts you can generate from a heading:

  1. Default
  2. Features
  3. Introduction
  4. Steps
  5. Key points
  6. Disadvantages
  7. FAQ
  8. Highlights
  9. Related
  10. Benefits

The various types of concepts you can have Outranking's AI generate for you

You can either use the Templates or Generate dropdown to get started.

Once you’ve generated concepts:

  • you can add them to your article as is
  • You can convert them into an H2 or H3 if required
  • You can also edit the concept by double-clicking on it
  • Or you can instruct the AI to write about the concepts (I’ll talk about this next)

Instructing the AI to write about concepts

Selecting the right concepts is important because it determines the quality and relevance of the output.

You can select up to four concepts at a time, and with the summarize button, you can instruct the AI to write about those concepts. The magic happens when you hit that button, and the AI will generate a well-written paragraph for you.

Here are a few examples of the AI output generated from concepts. Note the quality and accuracy of writing that, in my opinion, is much better than all the other AI writing tools at the moment.

Selecting the concept to instruct the AI to write about

I select the concept and click on Summarize to have the AI write a few sentences about it. The Output is below.

The high-quality result of having Outranking's AI write about a concept

As you can see from the output, it’s well-written, factual, and additional relevant information has been included.

Here are examples of generating outputs when combining concepts.

An example of combining two concepts for AI writing
The AI output generated by combining two concepts

Example 3.


Another example of selecting multiple concepts for AI writing
Another high-quality output example generated by Outranking.io's Concepts AI

One way to help the AI write better is by selecting related concepts. This will help the AI understand the topic better and give it a foundation to work from.

The AI may not necessarily write a longer paragraph by requesting that it write about four concepts instead of one. The section will, however, be more comprehensive.

By exploring multiple topics within a single paragraph, the AI can provide a well-rounded perspective on the subject at hand. Additionally, this approach can help avoid repetition and ensure that all relevant points are covered.

If you click on the Answer button, the AI will write about the heading without using concepts. This generated content will need fact-checking.

You can work through every heading this way, generating an entire blog post on the given topic. You can ensure that your content is thorough and provides value to your readers by using concepts.

Now you should almost have a complete article for your keyword. All that’s left is to create an introduction and conclusion before moving on to content optimization.

The best way to create an attention-grabbing introduction is with the Methods feature.

Methods and Workflows

Methods and Workflows are pre-built AI copywriting templates that allow you to quickly and easily create specific content sections using the AI. This is similar to the templates features of other AI writers.

You can access custom Methods shared by other Outranking users. Additionally, you can train the AI to create your own Methods based on your specific needs and requirements.

Most other AI tools have very good general introduction templates. However, they don’t offer different styles of introduction templates for blog posts.

Outranking.io methods templates for writing blog post introductions

Outranking’s Methods feature stands out from other AI writing tools by its variety of ways to create excellent blog post introductions specifically for your content.

Here is an example of two introductions generated using the ‘Brilliant Introductions’ Method.

Two excellent examples of introductions generated by methods

Outranking also has workflows for writing different types of content. Think of Workflows as a combination of methods.

All the automation workflows currently available in Outranking.io

There are Workflows for creating cooking recipe posts, eCommerce product descriptions, webinar landing pages, press releases, and more.


The Research tab has 5 sections: Title, Description, URL, H1, and SERP data.

The meta research section of Outranking showing all the meta data and most frequently used keywords from the SERP

The title, description, URL, and H1 sections of the top-ranked results are all pulled in and show the corresponding information. Additionally, it displays the most frequently used keywords in each section.

SERP and data source

The SERP and data source section displays the names of the top 20 ranked domains for the relevant keyword. It also shows the SEO optimization score, DA, PA, word count, and the number of backlinks for each domain.

This provides you with more actionable insights to achieve a higher ranking.

Outranking gives you a complete view over the ranking pages in the SERP

When you’re doing research, it’s important to exclude irrelevant pages from the analysis. To do this, click on the eye icon next to the result. This will disable that page from being analyzed when generating concepts.

In addition, you can search for specific phrases in the ranking pages’ content. You can also read each of the ranking pages’ entire content within the dashboard to get a more complete view of the ranking content.

Lastly, you can add additional URLs for the AI to analyze so you can have even more data to create concepts.

Clicking on a dropdown allow you to view the full content of a web page

Search Engine Optimization

SEO can be a daunting task, but Outranking’s SEO features make it easy, even for beginners. They give you step-by-step instructions to optimize content to help you rank higher on search engines.

Instant SEO Scoring and Optimization

Outranking scores your content based on the following factors:

Outranking's SEO on-page scoring system
  • Title
  • Meta description
  • H1, H2, and H3’s
  • Featured snippet content
  • Content depth
  • Keywords and Topics
  • Internal and external links
  • URL
  • Image optimization

An overview of all the ranking factors Outranking.io looks at when analyzing your content

The Optimization section of the SEO Analysis tab rates your content strength low, medium, or high for each factor. The information is nicely presented in a way that’s easy to understand.

Outranking gives you useful suggestions to improve your SEO score

When you click on each factor, you can see what you’re doing right and how you can improve your content further. Simply working your way through each of these factors will improve your SEO score and potential ranking.

Related Keywords

Outranking lets you view all the related keywords for you to find extra optimization opportunities

The related keywords tab shows you a list of closely related keywords that you should include in your content. It also shows the search volume for each keyword so that you can see which ones are more popular.

You can view where you and your competitors are using the related keywords in content

If you click on the icon next to a related keyword, it will let you see which keywords you’re using or not using in your headings and content. This can help identify potential gaps in your content and allow you to fill them in.


The topics tab shows all the topical NLP terms you should include in your content. Google has found these words and phrases to be related to your topic, so including them will help you rank for those terms.

View the main NLP topics for your keyword

It’s also a quick way to see if you’ve used a particular term in your content. If you have, the term will have a gray background and an H1, H2, H3, or T icon. This will help you quickly identify where you’ve used the term and how it’s been used.

If you haven’t used the term yet, it will have a white background.

The heatmap shows the topical coverage of your competitors content

The heatmap feature in the “Topics” module shows you where each term is used in your competitor’s content. Additionally, you can see a heatmap of the top-ranking results for that keyword.

You can check your keyword density in Outranking

You can also view your current keyword density for each of the terms so that you can be sure to include enough of them (but not too many) in your content.

Quick Wins

Quick Wins is a great tool that can help you find keywords you’re already ranking for and provides valuable data such as:

  • the keyword search volume
  • CPC
  • top-ranking competitors

This information can then show you which of your keywords are easiest to optimize to improve your traffic. You can use this information to prioritize your optimization efforts and get the biggest bang for your buck.

Quick Wins shows you keywords you rank for that you can optimize for better

The tool rates your current content and tells you how much effort it will take to optimize it for better rankings.

Additionally, you can look at the Optimization Effort drop down to see which specific SEO factors you need to improve.

You can now start optimizing your content for a “quick win.” If you click on the optimize button, Outranking will import your content into the Document Editor. There, you can make changes to improve your chances of ranking higher on search engine results pages.

SERP Analysis

SERP Analysis gives you a comprehensive view of the search engine results for your keyword

SERP Analysis is a powerful tool that gives you a comprehensive overview of the higher-ranking pages for your chosen keyword.

You can see data on both on-page and off-page factors and get an idea of how competitive the market is for that keyword. You can also download the analysis.

Integrations and API

Three of the integrations compatible with Outranking

Outranking can be connected with Google Sheets through the API, which allows you to automate tasks between the two platforms. API access is available to all Outranking users. You just need to generate an API Key in your account settings to use the API.

Additionally, there’s an Outranking plugin to import your blog posts directly into WordPress.

Outranking is also compatible with Grammarly.

Pros & Cons


Outranking is an AI writing and SEO tool that produces some of the highest quality output I’ve seen among all the other AI writing tools I’ve used.

The only tool that helps you write content that is SEO friendly and factually accurate. Yes, other software claims the same. I have active subscriptions to some of them. Still, they don’t come close to the efficiency and quality of Outranking.)

Save you a significant amount of time when it comes to doing content research.

All in one tool that helps you research, create, and optimize SEO content. It has a wide range of features, making it a powerful tool for content creation and optimization.

It takes all the guesswork out of creating SEO-friendly content by using artificial intelligence to help you write better content and give you tips on improving your SEO rankings.

It’s constantly updated with new features and improvements.


It can be a bit buggy after a new version is released. However, the Outranking team usually resolves any bugs quickly, but it can be frustrating when something goes wrong.

Outranking.io Pricing. How much does Outranking cost?

Outranking pricing is a little different from most other AI tools. They only have one plan, which is the Standard Plan.

Outranking's pricing plans and included features

The Standard Plan gives you two payment options, monthly or yearly. The price for Monthly is $29, and for yearly it’s $299. This plan gives you access to 10 documents and 150,000 AI characters per month. Plus, all features are included so you can take advantage of Outranking’s outstanding capabilities.

You can then customize the Standard Plan with Addon extras to suit your needs when you sign up.

Outranking offers two types of addon extras: Characters Addons and Documents Addons. You can then customize the Standard Plan with Addon extras to suit your needs.

Outranking.io Character addon breakdown

The Character Addon extras, gives you more AI character generations for each month. The four plans are:

  1. $19 for an extra 100,000 characters,
  2. $89 for an extra 1,000,000 characters,
  3. $799 for an extra 10,000,000 characters
  4. $6999 for an extra 100,000,000 characters per month.

If you’re a small business or solopreneur, I recommend the $89 plan, which allows you to quickly scale your content creation. The $799 and $6999 plans are designed for agencies and larger companies.

The additional characters are well worth it because of how refined, and high-quality the AI output is. They won’t go to waste because they roll over – so you get your money’s worth with Outranking.

Outranking.io Document Addon

The Documents Addon plans are:

  • $29 for an extra 10 documents
  • $119 for an extra 50 documents
  • $199 for an extra 100 documents and
  • $799 for an extra 500 documents.

But when you’re starting out, you probably don’t need to purchase extra documents.

If you need to add extra team members, it will cost an additional $19/month per new user. This includes an additional 10 documents and 150,000 characters per month.

This pay-as-you-go model is a lot more convenient, making it easier to get the most out of your Outranking subscription.

Quick Outranking Review Tips to Get Better Results

1. It is crucial to watch their webinars and office hours replays on their official YouTube channel to get the most of the tool. These videos will teach you how Outranking works and how to use it to your advantage. Watching the replays made a massive difference for me.

 2. If you know the topic well, create an outline using the AI Wizard first. Then create a quick list of your own concepts for the AI to write about for each section. This works exceptionally well for product reviews and saves you a lot of AI Character credits in the process.

3. Add a concept directly to the editor as a bolded subheading. Then select the concept in the Section Builder and click Summarize to have the AI write about it. This is an easy way to flesh out your content with little effort.

Outranking.io Alternatives

Jarvis AI

Jarvis.AI is a content creation platform that uses AI to create engaging and creative content. However, the AI output needs heavy fact-checking, and it cannot yet be used as a replacement for Outranking.

Jarvis AI might be the better option if you’re just writing sales copy or social media content. However, if you need to produce any factual content or SEO-friendly content, Outranking is the clear superior choice.


Frase is similar to Outranking as it’s an AI tool that helps with SEO.

Although Frase’s AI writing capabilities are not as strong as Outranking, it is still a valuable tool for creating an outline and content brief.

However, there’s no doubt in my mind that Outranking is the better tool for the job.

Outranking.io Review Final Verdict: Is the Outranking AI worth it?

Outranking.io will help you write better content faster.

And yes, this Outranking review was written exclusively using the Outranking platform.

In my opinion, it’s the best AI content writing tool on the market. It offers various features and benefits that no other software can match. While it is not perfect, it is still the best option available.

If I could only choose one AI writing tool, it would definitely be Outranking. Therefore, I believe that Outranking is a tool that anyone writing SEO content should invest in.

Content writers, SEO managers, Affiliate marketers, and anybody else looking to create content for better organic visibility should use Outranking.