The 9 Best Autoresponders: How to Choose the Right One for Your Business
Autoresponders are always a hot topic in the world.
There are so many different autoresponders to choose from, but which one is best for your business?
That’s what we’re talking about today!
We’ll take you through 6 of the best autoresponders on the market and show you how each one can best serve your needs.
Choosing an a that best suits your business goals isn’t easy, but it doesn’t have to be overwhelming either. Let us guide you through some of the best options out there and help make this decision easier for you!
is a popular, all-in-one email solution that automates your and helps you reach customers on any device.
One of the main features is their , which allows you to create automated campaigns and newsletters.
You can set up sequences of based on a subscriber’s behavior or interests so they get the right content at just the right time for them. You can adjust the settings of each campaign to target specific customer segments with a personal message.
The builder empowers marketers with immense potential to deliver customized content to their target audience, which is one of the most critical aspects of today’s competitive landscape.
also has advanced email sending options such as Time Travel and Perfect Timing. With these two features, users have access to various sending options, so their messages are delivered when subscribers are most likely to read them.
offers everything from landing pages and webinars to a drag-&-drop website builder and split-testing tools.
Whether you are an experienced marketer looking for advanced features or someone new to email who wants it all without having to invest in multiple tools, has a plan that is perfect for you.
- is budget-friendly.
- It’s easy to use, so you don’t have to be an expert.
- You can reach customers on any device with the right messaging.
- Create campaigns and newsletters that speak directly to your audience
#2 Moosend
Moosend provides an email platform that helps businesses simplify their efforts. Moosend is an easy-to-use tool that enables you to automate your email campaigns and other efforts with no coding knowledge required.
Moosend’s lets you reach out to the right email persona with personalized content without any hard work on your part.
You can link your business or website to Moosend and use and personalization to nudge customers towards completing their purchases and recommend items with a personal touch. The possibilities are endless!
You’ll never miss a conversion with Moosends easy-to-use .
One of the significant benefits of Moosend is that they have a for those who are looking to get their feet wet with . This means that it will be possible for you to start your business without worrying about any upfront costs.
Since this is a service that focuses on email , you will be able to take advantage of all the features in their Campaign Editor at no cost for your first 1000 subscribers!
The Personalization Tags are another great feature that Moosend offers because it changes the content dynamically depending on who is receiving your campaign based on your subscribers’ data, such as:
- name
- age
- location
- and a whole lot more.
With this feature, you can tailor your email towards specific customers and make them feel more connected with your company’s goals.
- Saves time
- Easily sends personalized to your customers
- Excellent
#3 Drip
Drip is a primarily eCommerce focused email platform with features like:
- pre-built workflows for shopping cart abandonment,
- integrations with Ads and Instagram ads to create personalized content based on customer behavior or purchasing habits
- customizable fields that allow you to provide extra information in based on different situations (like when customers view a product)
- And straightforward workflows.
With Drip, you can create complicated multi-channel (email, , social and onsite) campaigns without knowing how to code.
It has powerful segmentation capabilities that allow you to target customers based on types of behaviors or interests.
Drip also has integrations with eCommerce platforms like; Shopify, WooCommerce, and BigCommerce for automatically tracking customer activity to create more relevant email campaigns.
More importantly, the CRM features of Drip allow you to analyze complex data from a variety of sources, including browsing history and email engagement, to make good decisions for your campaigns.
With Drip’s event tracking, you will be able to track subscriber activity and store all of this information in their CRM tools for easy analysis later.
Drip is intuitive and easy to use, allowing users of all levels who don’t know how to code or have any technical experience with email platforms to quickly create comprehensive campaigns that will benefit their business.
Even though it has a low learning curve, there’s also support provided by friendly support staff where you can get help if you have any questions or problems.
All features are available to Drip users regardless of subscription level.
- Create sophisticated campaigns without coding knowledge.
- Integrate with other eCommerce platforms.
- Get your business back on track in no time
is a simple, straightforward email platform. It’s the perfect solution for beginners because it’s easy to use and affordable.
One of the reasons why it’s so easy to use is because its intuitive editor and a massive variety of newsletter templates make it quick and easy to create awesome-looking and newsletters.
Advanced reporting tools provide performance reports with informative information regarding email campaigns.
also ensures that your won’t end up in the junk folder because of their superb deliverability.
They’re well known for their dedicated who can answer questions within minutes or just hours, depending on the severity of the issue. The support staff is usually always available via phone call, chat, or email whenever you need it!
In addition to seamlessly integrating with popular platforms like Shopify, offers various features that make it easy and affordable to market your products, services, or content through email campaigns.
And they have a free-forever option available to those who have a small list of up to 500 subscribers.
- Great for beginners
- Easy to use and affordable
- will help you grow your business faster than ever before
#5 SendinBlue
SendinBlue is a modern with advanced features.
Its advanced contact management, email heat maps, A/B testing, real-time statistics, and send-time optimization help businesses automate (pre-paid pricing), , and email to save time and increase conversions.
All three channels (email, , and ) are included in every plan making it the perfect tool for all types of marketers, from beginner to experienced.
It’s great for beginners because it’s simple to use and has features that are easy to pick up and advanced features that make it suitable for more experienced marketers. The three paid plans also give you access to more features and increased email sending quotas as the price increases.
In addition to the , SendinBlue also has a with a 300 email per day limit.
For marketers looking for an all-in-one solution and , SendinBlue is the perfect choice as it provides excellent usability and includes all the features you need such as list management, autoresponders, , deep segmentation, email design, and responsive landing pages.
It also has a combination of email and , allowing you to marketing to both mediums.
- Save time with , and
- Send better to your customers
- Be more efficient in efforts
#6 Hubspot
In today’s digital age, your business needs a strategy that is effective and efficient. That means you can’t just rely on old-fashioned ways of reaching out to potential customers or prospects anymore.
This is why so many businesses heavily rely on CRM tools for their day-to-day operations.
A CRM or customer relationship management software allows for tracking your sales process and interactions with customers on an individual basis.
HubSpot offers a suite of tools to help businesses grow.
It is a CRM system that includes email list management, , and sales intelligence all in one place.
It lets you communicate easily with your customers and prospects, track and measure substantial lead and customer data and set up automated workflows to get more done in less time.
HubSpot is an excellent software for creating lead nurturing campaigns. It’s easy to use, and the tutorials are easy to follow if you’re ever stuck.
If you’re a startup or small business looking to grow, then HubSpot might be a perfect choice. It includes email features and tools for customer service, sales and , operations, and content management.
Their starter CRM suite at $45/month is designed for those just beginning to grow their company. At the same time, the provides access to their set of and sales tools for those on a tight budget.
There are also premium plans available for those who need more powerful features.
With Hubspot, you can be on top of every customer interaction, from to sales to customer service.
- Track and measure important lead and customer data.
- Spend less time struggling with tech tools.
- Build the business you’ve always dreamed of.
#7 – Ontraport
Inefficiency.
One of the biggest obstacles that will hurt the growth of your business. This is why you’re looking for a marketing automation tool to streamline your business processes by automating as many manual tasks as possible.
Tasks such as:
- Assigning leads and duties to your staff and sales team
- Responding to inquiries
- Reaching out to old clients
- Lead nurturing
- Client communications
- Data gathering and analysis
Having a fully automated AND complete system for these tasks means you’re freeing up valuable time and resources to minimize losing out on client opportunities and falling behind your competitors. Automation is a crucial part of scaling your business.
This is why Ontraport is my #1 choice for small and medium businesses.
It’s one of the most complete and affordable tools for creating a fluid system that connects your business’s offline and online parts and automates your communications with leads, clients, and staff. As well as providing detailed insights into every aspect of your business so you can see what’s working.
Here are a few of the main features that make Ontraport ideal for your business.
One Platform that Does it All
- Opt-in Forms
- Landing Pages
- CRM
- Autoresponder
- Newsletters
- Special Promotions
- Cart Abandonment Protection
- Full membership site management
- Your own referral program
- Detailed analytics
- Split-testing
- Segmentation
- Payment gateway integrations
- Internal task scheduling
- SMS reminders
- And more…
Ontraport is packed with almost all the tools and features you need to successfully run and scale your business.
And they’re all completely handled within the Ontraport platform.
All the tools and features work well. Much work has gone into their implementation rather than being tacked on as a bug-filled after-thought.
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In addition to all the money you’ll be saving on cutting down on the number of paid tools in your arsenal, you’ll also be saving a tremendous amount of time.
Instead of having to waste time logging in to all the different platforms to perform tasks and get an overview of your operations, you’ll quickly do it all within Ontraport.
Having everything integrated into one platform also means you’ll get more accurate reporting and insights into your business.
With Ontraport, you can see reports detailing the effectiveness of EVERY:
- Traffic source (offline included)
- Landing page
- Opt-in form
- Email campaign
As well as every interaction leads have with your business.
Allowing for more informed decisions and better results.
CRM and Sales Force Automation
With Ontraport, you’re getting access to a fully loaded Customer Relationship Management tool.
You can easily
- import, update, and edit contact details
- see a detailed history of each interaction a contact had with your business
- Set up lead scoring
Which allows you to better qualify your leads and see which ones are worth spending more time on.
With sales force automation, these leads can automatically be assigned to your sales team. Leads can be transferred in a round-robin format where leads are distributed equally or in a weighted format where you can set specific staff to receive a larger or smaller percentage of leads.
And it’s not just lead automated lead distribution.
You can also automate your task scheduling. So, once a staff member completes a particular task, another one will be automatically assigned to them.
Ontraport’s CRM and Sales Force Automation allow you to completely automate and integrate your Customer Relationship Management with your sales team. Yes, it does take some time to set up. However, once it is, you’ll find that your business is running much more efficiently, and you’re getting much higher conversion rates.
Once it’s set up, you’ll see a definite improvement in the way your business works.
With the marketing automation, you’ll have a smooth system that handles the entire customer journey, from their first contact with your brand, the critical relationship building, nurturing and converting, and all the post-sale communications.
Additionally, sales automation will ensure your internal processes are just as efficient.
Being able to access and manage it all from one platform will allow you to easily maintain control over your entire business.
So, if you’re ready to scale and streamline your business for significant growth, have a look at all the Ontraport offers by clicking the button below. You’ll also be able to try it out completely free for 14 days.
#8 – Omnisend
When choosing a suitable marketing automation software for your eCommerce business, you need to make sure it comes with the following:
- An abandoned cart recovery solution
- Easy integration with your shopping platform (whether it’s Shopify, WooCommerce, or even one of the small lesser-known ones)
- A variety of ways to get visitors to sign-up to your mailing lists
- Quality newsletter and promotional campaign creation
- The ability to segment your subscribers based on their preferences and behavior for more targeted marketing
- Sales tracking
- Incentive tools
I consider these non-negotiable features essential for every business selling products online. These key features will:
- Make scaling your business possible
- Directly impact sales and revenue
- Fully automate your customer relationship management
- Minimize downtime and frustrating obstacles when setting up
Omnisend has all these features and more because it was built specifically for businesses in the eCommerce space.
Here are a few of the features that will prove highly beneficial for your business.
1-Click Integration
Getting started with Omnisend is quick and easy. And even better if you’re using Shopify, WooCommerce, or Bigcommerce since you can enjoy 1-click integration.
Multi-Channel Marketing
Their most prominent feature.
Inside Omnisend, you can market and communicate with your audience by:
- SMS
- Viber
- Facebook Messenger
- Push Notifications
- As well as automatic syncing of your data with Google and Facebook Ads.
For example, you can steadily improve the traditionally low email open rates using Omnisend’s built-in A/B testing while ensuring most of your audience receives your messages with an SMS campaign (98% open rate).
Abandoned Cart Recovery
They even have an abandoned cart recovery campaign that is quick to set up and customize (number of abandoned cart emails, timing, etc.).
This campaign automatically contacts potential customers who’ve abandoned their shopping carts and gently persuades them to complete their purchase.
Incentive Tools
This is a big one and an important reason why using a marketing service built exclusively for eCommerce is crucial.
Implementing eCommerce-based incentives like discount coupons and free shipping to your campaigns is challenging when using general email and CRM services. Often ending up being frustrating and time-consuming to get working consistently.
With Omnisend, it can’t get any easier, as it’s just a matter of selecting the discount coupon option or other incentive-based elements for your campaign.
These are also fully integrated with your shop, so gifts and discounts automatically apply to shoppers’ purchases. No extra workarounds are needed.
For increasing engagement, Omnisend has also created fun, interactive incentives for you to include in all your campaigns.
Incentives like the:
- Wheel of Fortune
- Scratch Card
- Gift Box
They are extremely popular with shoppers and enjoy higher conversion rates than conventional methods.
These are just some of Omnisend’s main features that put it well ahead of the competition.
And I haven’t even mentioned the time-saving Product Picker or the open-rate increasing Campaign Booster.
So, if you’re ready to really scale up your e-commerce business, boost sales and increase customer retention, click the button below. You can try out Omnisend completely free for 14 days or schedule a demo.
#9 – Sendy
There are 2 major reasons you’re probably considering a self-hosted email service.
1. High recurring fees based on the size of your list and the number of emails you send
The cost of email marketing services usually scales based on the number of subscribers on your list or the number of emails you send every month. And because of how quickly this monthly fee scales, it can feel like a significant expense.
Self-hosted autoresponders, thankfully, don’t come with these high monthly fees. Usually, it’s just a one-time payment upfront, and then you’re free to use the software as required.
2. Lack of ultimate control over your email list
You’ve worked hard and spent considerable time and resources building your subscriber list. It’s a revenue-generating asset.
So, if you’re running your email campaigns through a cloud-based autoresponder service, you are at risk of losing it all if you ever get your account shut down.
With a self-hosted autoresponder, you’re in total control of your list.
- Number of subscribers
- Importing of contacts
- Frequency and volume of emails
- Content of emails
You decide it all.
However, even if you’re in complete control, you still can’t be completely reckless with your mailing, or else you can kiss your delivery and sender reputation goodbye.Â
Now, most self-hosted emailing services give you complete control over your list, as well as free you from the financial burden of a high monthly fee. However, when choosing the best one, you need to make sure it:
- It is easy to use
- Has excellent deliverability
- Works reliably
- Helps you get results
This is why Sendy tops my list as the #1 self-hosted autoresponder.
Here are some of Sendy’s key features:
Amazon SES
Sendy is leveraging the trust and credibility of Amazon to deliver your emails through Amazon SES.
Doing so means you will enjoy excellent inboxing rates right from the start. This is a huge advantage over using most other self-hosted autoresponders that require you to use your web server’s SMTP service, which puts you at risk of landing in the spam folder.
Cost
$59 one-time cost, with no monthly fees when you buy Sendy. It’s yours to use forever.
However, there is a small cost you pay Amazon SES depending on the number of emails you send. And by small, I mean really small.
To put it in perspective:
- Sending 10 000 emails with MailChimp will cost you $200
- Sending 10 000 emails with Campaign Monitor will cost you $105
- Sending 10 000 emails with Sendy will cost you $1. Yes, one dollar
There’s no comparison. Switching to Sendy will save you a lot of money.
Segmentation
Rather than being just a basic self-hosted email tool, Sendy is constantly evolving and adding to its feature list.
Which now includes segmentation.
Sendy’s easy-to-use segmentation allows you to target certain subscribers in your list for specific campaigns. You can divide your list based on several factors: demographics, link clicks, how they opted in, email opens, and a lot more. You can even set custom fields to collect from your list, which you can also use for segmentation.
The result?
Much more targeted campaigns which means better open rates, higher CTR’s and more conversions.
With Sendy, you can send thousands of emails and enjoy high deliverability for a fraction of the regular cost.
So, if you’re looking for a self-hosted email marketing service to keep costs down and gain more control over your list, Sendy is currently the best option.
Click the button below to check it out.
What is an ?
Autoresponders are an email tool that automatically sends out pre-written messages to your contacts.
They’re best used as a way to stay in touch with customers and prospects or send reminders about upcoming events. There’s no need to spend hours every day sending manually when you can use an to automate the process.
Autoresponders play a crucial role in any business. They can be used to simplify your customer touchpoints and keep correspondence personal, as well as intervening before potential customers become disengaged from your offers or offerings.
Some auto-responders even offer features that trigger an automatic follow-up based on what you’ve learned about the individual and their habits and preferences.
When should you invest in an ?
If you are looking to automate your email process, then an is an excellent investment.
You can use them to send out discounts and promotions to customers, stay in touch with prospects, and even generate more revenue.
The best time to invest in an is when you want the power of combined with the ability to personalize content for your subscribers.
The Benefits of Using an
Autoresponders can help you generate more revenue by sending to your subscribers.
The does all the legwork for you 24 hours a day, 7 days a week. It allows you to market continuously without hiring more staff by creating in advance and having them sent out to your subscriber list automatically on an interval schedule such as weekly, monthly, or daily.
The also provides additional value for customers with little effort on your part. It saves you time: instead of writing and sending individual to your subscribers instead, create a series of pre-written that will provide them with valuable information about your company or service offerings.
Autoresponders help marketers access measurable results by providing direct information about how many people open their messages, who opens them most often, which days of the week they open them on, etc.
Lastly, they offer immediate follow-up, which is crucial if someone has just signed up for an email subscription from one of your offers, such as a free download.
When combined with other techniques like or SEO (search engine optimization), autoresponders can be invaluable in helping you reach your goals.
How to choose the best email
Your Business
To choose the for your business, you should consider what kind of work you do.
The first thing you should consider is the type of business you own and how it will benefit from the features offered by each .
For instance, if you’re an , then the needs of your business are different from those in e-commerce.
An eCommerce business owner has to worry about abandoned carts. This means that they are more likely to have visitors shopping around and looking at other products on the site – so their best bet is an with abandoned cart functionality.
On the other hand, an doesn’t need to worry about abandoned carts because they don’t have products that people buy directly.
However, some autoresponders allow , whereas others don’t and will ban you if you run affiliate promotions.
Experienced Providers
It’s always a good idea to invest in an service that’s been around for a while.
- How long has the company been in business?
- How stable are their services?
- How well-known are they?
- What kind of reputation do they have with ESPs (email service providers)?
For example, if an company has been around for 10+ years, they are less likely to fall behind on the latest technological legislations or spamming regulations than a new company that just opened its doors.
They also know how to provide a stable email service because they’ve learned from their mistakes over many years of experience.
High Deliverability
High Deliverability is critical.
Deliverability is essential when choosing an because if your email doesn’t reach your subscriber’s inbox, you won’t be able to communicate with them.
Which will have a significant impact on the success of your email campaigns.
User Interface
The User Interface is the front-end of an . It’s how you interact with the program and view your campaigns, create new ones, etc. The interface must be easy to use, or else you’ll most likely need someone else to do it for you.
This is a mistake as it not only wastes your time and money but also prevents you from using an that best suits your needs.
To avoid this costly mistake, make sure that the interface of the is user-friendly before buying.
Email List Size
You must consider the size of your list before making a decision. The number of that can be sent per month varies from one to another.
Some services will charge by the number of subscribers and others by the number of you send.
Future Growth
It is also important to think about whether your current will be able to adequately handle your business in the future.
Consider future growth potential to choose the for your needs now so you don’t have any regrets later when you’re forced into changing providers, which can be time-consuming, expensive, and troublesome.
is the future of any business looking to grow its customer base.
can be critical to increased conversion rates with features that include subscriber welcome and onboarding, following up with customers who haven’t taken desired actions, sending reminders about your products or services, and drip campaigns for follow-ups on specific .
also has automated cleaning processes that remove people from your lists if they are not engaging in what you have sent them, saving you time and money.
is a major feature when choosing an because it will save you valuable time, allowing your business to grow through effective drip campaigns and lead nurturing plans.
List Segmentation
Many people think that an is just a tool to send out mass , but it’s much more than that.
One of the most important things to consider when selecting an is how it can segment your list. This will allow for easy sorting and managing of your list, so you can send personalized messages.
Depending on the segmentation level you choose for your list, you can deliver different information and offers to various groups. You can even create segments based on geographic location or job title to target leads with relevant content.
Segmentation allows you to tailor messages and offers specifically for specific audiences, which will increase engagement rates and help build better relationships with prospects.
List segmentation options are important when choosing an because they allow you to customize your message depending on who is receiving them – perfect if your goal is increasing engagement!
Visual Email Creation
Visual Email Creation provides a lot of options that make the process of creating and customizing easy. The ability to preview on desktops and mobile devices is also very beneficial.
One of the most important aspects to consider when choosing an is how intuitive it will be for you to create your .
And while many platforms offer some level of visual email creation, not all do so in a way that provides the flexibility and customization you need to create powerful messages.
Some tools require more technical know-how than you have time for daily, making them difficult to use if this isn’t what you specialize in day-to-day.
The perfect tool will have a visual email builder to enable easy customization.
Personalization Depth
Using an that offers personalization to optimize your with different content for different people is vital.
The importance of in-depth personalization when choosing an can’t be understated.
Personalized convert better than standard . The more you know about your customer, the more likely they will engage with your email content.
This is because it’s easy for customers to feel like this interaction is one on one and tailored specifically for them, even if it’s not a dedicated salesperson at the other end of the screen.
A tool that provides personalized content based on user segmentation strategy, behavioral triggers, and other factors is necessary to provide content that resonates deeply with each customer.
Builder
If you don’t have the tools to create your own landing pages, you’ll need an with a built-in creator.
A builder will allow you to create custom forms and landing pages without any coding experience required.
And they give you access to professionally high-converting templates that will ensure your pages are well-designed.
Email Sending Limits
It’s important to know how many you can send with an before choosing one. Some autoresponders allow you to send . In contrast, others have a limit on the number of they’ll enable you to send daily or monthly.
Make sure you examine the limits closely before committing to a service. It could save you from being locked out from sending more messages, should your desired level exceed the ‘s set limit.
Always make sure there is enough room in the email sending quota before signing up, so you don’t have any regrets later.
Ease of Use
It’s important to pick an that is easy for you to use because the whole point of it is convenience. If the platform is complicated to navigate, it’ll be a struggle for you to get anything done.
A good UI will make it easier for you to get started and less likely to cause frustration or confusion as you do so.
This is especially important if you are new to using an service. Choosing an intuitive and easy platform will cut down on the time needed to train yourself how to use it, which can be both difficult and frustrating.
Optimization Tools
Optimization Tools are important when choosing an because they help increase the likelihood that your email will be opened.
Optimization Tools will help you send at the optimal time and optimize your for higher open rates and better engagement.
Other optimization tools such as A/B testing will help test different versions of email elements and find which one converts better to create more effective messages that drive people to take action.
Optimization Tools can make all the difference–so don’t forget them when choosing the for your business.
Pricing can be a significant deciding factor when choosing an .
You might want to consider paying more for a more expensive product with more features if you think that the additional features will help your business grow and need the extra help and support.
Weigh the pros and cons of various options and compare prices before making a purchase.
Free Trial
A free trial is essential when comparing autoresponders because it provides prospective customers with hands-on experience with the software’s features.
With a free trial, you also can try out different features and see what best fits your needs as a customer. So you can determine whether it’s something worth investing in.
Templates
To make your business stand out in the inbox, you’ll need to design or choose an email template that presents your brand in a positive light. We recommend finding an with a variety of professional templates so you can customize them according to your business needs.
They give you a head start on creating and newsletters without having to start from scratch.
Excellent
Choose an that offers excellent support.
The level of customer service is one of the most important factors to take into consideration. It’s always good to evaluate an on its level of reliability, responsiveness, and ability to provide solutions to any difficulties you’re having with the tool.
They should be able to assist you immediately or within a few hours of your request so that you don’t have to wait too long before getting answers to your concerns.
In Conclusion
As we’ve shown, there are several different types of autoresponders, and each one has its pros and cons.
Each of these tools has its own set of benefits that can help you grow your business with increased sales or conversions.
When choosing the for your business, it’s essential to consider how you want prospects and customers to engage with your business. Do they need a simple welcome email? Or do they require more advanced features like drip campaigns or abandoned cart notifications?
The type of that will work for one company may not suit another, so make sure you choose wisely to get the most out of this powerful tool.
- Save time by automating customer communications
- Increase productivity with the right tools
- Save money by getting responses and sales quicker and easier than ever before
- Autoresponders help you generate conversions
- Autoresponders will help to grow your business
- Automatically create and send with drip campaigns, welcome series & abandoned cart notifications.
Running an online business is challenging. You have to find the time to create content, respond to customer inquiries, and keep up with .
It’s not just about finding the time–it’s also about having the right tools for your business. Autoresponders can help you automate these tasks so that you’re more productive and efficient than ever before.
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