The 8 Best Autoresponders: A look at the top free and paid email marketing tools in 2022
Autoresponders are always a hot topic in marketing because email marketing is one of the most effective ways to stay in touch with your audience and convert them into buyers.
But not all autoresponders are created equal, and choosing the right one for you can save you from a lot of frustration.
There are so many different autoresponders to choose from, but which one is best for your business?
Choosing the best autoresponder isn’t easy, but it doesn’t have to be overwhelming.
In this article, I’ll share my 8 favorite email automation tools on the market and show you how each can best serve your needs.
Let me guide you through some of the recommended options out there and help make this decision easier for you!
About my choices
Unlike AI writing tools, for example, it’s not practical for me to have an active subscription to all the autoresponders on this list. Therefore, my choices are based on the autoresponders I am most familiar with and offer the most value.
After much research and feedback from current users, I’ve compiled this list of the 9 best autoresponders. Hopefully, this article will give you a good starting point for finding the right autoresponder for your needs.
All the tools on this list have all features you’d expect, like an autoresponder, newsletter editor, and email analytics. However, each has unique benefits, so take the time to find one that fits your specific use case.
Naturally, the #1 autoresponder on this list is the one that I use and am subscribed to. I’ve used it since December 2015 because I believe in its capabilities and effectiveness. I wouldn’t be using it if it wasn’t the best for me.
1. GetResponse – Best autoresponder overall and for affiliate marketing
GetResponse is an all-in-one email marketing tool that offers excellent automation features.
It’s also, by far, the best autoresponder for affiliate marketing.
This makes it easy to create and send emails, manage subscribers, and track the success of your email campaigns.
It’s my favorite email marketing tool. GetResponse offers an intuitive platform with a wide range of features, making it perfect for businesses and solopreneurs. Plus, its prices are very reasonable.
It’s straightforward to use, and you can get started in minutes. However, the biggest reason why I stick with GetResponse is that I’ve never had any deliverability issues. This means I’m able to reach my subscribers without having messages end up in the spam folder.
Even if I’m running a new affiliate campaign on a fresh domain.
GetResponse offers more than 30 tools, including:
- email marketing,
- website builder,
- conversion funnels,
- marketing automation,
- live chats,
- and webinars.
These tools help you with everything from creating landing pages and designing email newsletters to tracking customer behavior and measuring campaign results. This comprehensive suite of tools ensures you have everything you need to grow your email list and help your business succeed.
GetResponse is one of the most popular and affordable autoresponders on the market. It has a simple interface, making it easy for business owners to use and manage their marketing campaigns effectively. Additionally, its pricing plans are very affordable, making it an attractive option for small businesses.
High email deliverability:
As I mentioned earlier, GetResponse is one of the most popular autoresponders on the market, and for a good reason. It offers high email deliverability, ensuring my messages reach the intended recipients.
Easy to use:
When looking for an autoresponder, it is essential to consider the ease of use. GetResponse is one of the easiest-to-use autoresponders on the market. I’ve found the features easy to use, allowing me to produce sophisticated email campaigns without much trouble.
Can be used for free before committing:
GetResponse offers many features for free. You can use the platform and its tools without any commitment, which is great if you’re unsure whether the platform will work for your needs.
Easy to integrate:
GetResponse integrates smoothly with many popular marketing tools I use. This makes it an effective tool for businesses who want to improve their online marketing campaigns without wasting hours struggling to get everything working together seamlessly.
2. Sendinblue – The best free autoresponder
Sendinblue is a marketing automation tool that helps you grow your email lists, send SMS messages, and create landing pages.
It also offers a suite of tools to help you measure the success of your marketing campaigns.
Let me start off by saying that Sendinblue is definitely one of the most accessible autoresponders to use. It doesn’t require technical knowledge, so it’s perfect for non-technical people. It’s easy to create and send automated messages, and the dashboard’s overall design is pleasing to work in.
Affordability is one of the critical reasons Sendinblue is so popular. It offers affordable pricing plans for businesses of all sizes, making it an excellent choice for small businesses and startups.
It offers email marketing, automation, and an SMS engine. This combination allows it to create workflows that trigger actions such as sending an email or SMS based on certain conditions or events. Additionally, the SMS engine will enable you to increase your reach and easily engage with clients on their mobile devices.
The platform also offers robust reporting features that provide valuable information about your workflows and actions. This will help you fine-tune your campaigns and improve your results.
Sendinblue is a comprehensive email marketing platform that businesses can use to send automated or triggered messages, campaign newsletters, and other types of content. It also offers tools such as lead capture forms, landing pages, and a CRM. So it’s an ideal platform for businesses that want to automate their marketing efforts.
ConvertKit is an email marketing tool created by a blogger, Nathan Barry, specifically for bloggers and other content creators.
It offers many features, such as automation, tagging, sequences, and more. This makes it an ideal choice if you want to grow your blog’s email list.
ConvertKit it’s an excellent autoresponder for several reasons:
It has a great segmentation feature that allows you to divide your list into different groups and send them tailored messages.
You can also automate email sequences based on specific actions, such as when someone opts into your list or abandons their cart. This allows you to automate your marketing and keep your customers engaged with your content.
There’s no significant learning curve. So even if you’re not an expert in email marketing, you should be able to use the software without any trouble.
ConvertKit is a great autoresponder for bloggers and entrepreneurs because of its features and simple, easy-to-use interface.
Users rave about the lack of a learning curve and how ConvertKit helps them save time. In addition, the customer service team is very responsive in assisting users with any questions or concerns.
ConvertKit is a powerful email marketing platform that includes automation, making it easy for you to run and manage your email marketing campaigns with minimal effort.
ConvertKit is a slightly more expensive but feature-rich autoresponder. It offers ease of use, a wide variety of automation templates, and detailed analytics.
While it may be pricier than other options on this list, the overall value is tough to beat.
AWeber has been a popular autoresponder for many years because it offers various features to help you create and optimize your email campaigns.
It’s also easy for beginners; you can set it up fairly quickly to start collecting subscribers.
Some of its standout features include automated email sequences, a wide range of templates and integrations, and detailed analytics.
It’s a very versatile autoresponder that integrates with most other platforms. Making it a great choice if you use multiple tools in your marketing arsenal.
The automation feature is straightforward. You can set up “if/then” conditions and segment your subscribers based on their behavior. This will help you send highly relevant content to them, increasing the chances of conversion.
The AWeber template selection is great if you lack creativity, like me. So you can quickly and easily create beautiful newsletters that will grab attention and keep subscribers engaged.
It offers a comprehensive reporting system that provides detailed insights into how your emails are performing. This allows you to make necessary changes or improvements to continue engaging your audience and increasing your conversion rates.
AWeber is a continuously improving software. It has been regularly updated with new features, such as push notifications, to keep up with the latest technology and trends.
It offers incredible support, with prompt response time to any questions or concerns you may have.
Moosend is rapidly gaining popularity as one of the best email marketing tools.
It manages subscriber lists, customer segments, product recommendations, landing pages, and subscription forms through cloud-based marketing automation software. It also simplifies the process of executing marketing campaigns for small businesses by automating the most time-consuming tasks and providing an easy-to-use platform.
It’s definitely one of the most user-friendly autoresponders on the market. It has a fast and clean UI, and the overall design makes it easy to find what you’re looking for without hassle or confusion. This makes it suitable for both beginners who are just starting out in email marketing and experienced users who want a tool that is easy to navigate.
Moosend offers an easy-to-use interface that makes designing engaging email templates a breeze. With its drag-and-drop editor, you can quickly create beautiful and responsive templates without any coding required. Plus, you can also use pre-designed templates to get started in minutes.
The automation workflows are more robust than many of its similarly-priced competitors.
For example, Moosend allows you to create custom fields and segments that other platforms do not offer. Moosend has a robust tagging system that can help you keep track of your subscribers’ behavior over time.
Moosend is an all-in-one email marketing solution that enables you to easily create and send newsletters, manage your subscribers, and track the results. It’s an effective platform to reduce your time spent on email management tasks so you can focus on growing your business.
And it seems to be doing a great job – Moosend has received resoundingly good reviews from its customers.
One of the biggest obstacles that will hurt the growth of your business. This is why you’re looking for a marketing automation tool to streamline your business processes by automating as many manual tasks as possible.
Tasks such as:
- Assigning leads and duties to your staff and sales team
- Responding to inquiries
- Reaching out to old clients
- Lead nurturing
- Client communications
- Data gathering and analysis
Having a fully automated AND complete system for these tasks means you’re freeing up valuable time and resources to minimize losing out on client opportunities and falling behind your competitors. Automation is a crucial part of scaling your business.
The tool integrates your business’s offline and online parts and automates your communications with leads, clients, and employees. As well as providing detailed insights into every aspect of your business so you can see what’s working.
Here are a few main features that make Ontraport ideal for your business.
One Platform that Does it All
- Opt-in Forms
- Landing Pages
- Special Promotions
- Cart Abandonment Protection
- Full membership site management
- Your own referral program
- Detailed analytics
- Payment gateway integrations
- Internal task scheduling
- SMS reminders
- And more…
Ontraport is packed with the tools and features you need to successfully run and scale your business.
And they’re all wholly handled within the Ontraport platform.
All the tools and features work well. Much work has gone into their implementation rather than being tacked on as a bug-filled afterthought.
In addition to all the money you’ll be saving on cutting down on the number of paid tools in your arsenal, you’ll also be saving a tremendous amount of time.
Instead of having to waste time logging in to all the different platforms to perform tasks and get an overview of your operations, you’ll quickly do it all within Ontraport.
Having everything integrated into one platform also means you’ll get more accurate reporting and insights into your business.
With Ontraport, you can see reports detailing the effectiveness of EVERY:
- Traffic source (offline included)
- Landing page
- Opt-in form
- Email campaign
As well as every interaction leads have with your business.
Allowing for more informed decisions and better results.
CRM and Sales Force Automation
With Ontraport, you’re getting access to a fully loaded Customer Relationship Management tool.
You can easily
- import, update, and edit contact details
- see a detailed history of each interaction a contact had with your business
- Set up lead scoring
This allows you to better qualify your leads and see which ones are worth spending more time on.
With sales force automation, these leads can automatically be assigned to your sales team. You can distribute leads equally or weight them so specific staff receive a larger or smaller share of leads in a round-robin format.
And it’s not just lead automated lead distribution.
You can also automate your task scheduling. So, once a staff member completes a particular task, another one will be automatically assigned to them.
Ontraport’s CRM and Sales Force Automation allow you to completely automate and integrate your Customer Relationship Management with your sales team. Yes, it does take some time to set up. However, once it is, you’ll find that your business is running much more efficiently and getting much higher conversion rates.
Once it’s set up, you’ll see a definite improvement in how your business works.
By automating your marketing, you can handle the entire customer journey – from their first contact with your brand through relationship building, nurturing, and conversion, and all the communications after the sale.
Additionally, sales automation will ensure your internal processes are just as efficient.
Accessing and managing it all from one platform will allow you to easily maintain control over your entire business.
So, if you’re ready to scale and streamline your business for significant growth, look at all the Ontraport offers by clicking the button below. You’ll also be able to try it out completely free for 14 days.
When choosing a suitable marketing automation software for your eCommerce business, you need to make sure it comes with the following:
- An abandoned cart recovery solution
- Easy integration with your shopping platform (whether it’s Shopify, WooCommerce, or even one of the small, lesser-known ones)
- A variety of ways to get visitors to sign-up for your mailing lists
- Quality newsletter and promotional campaign creation
- The ability to segment your subscribers based on their preferences and behavior for more targeted marketing
- Sales tracking
- Incentive tools
I consider these non-negotiable features essential for every business selling products online. These key features will:
- Make scaling your business possible
- Directly impact sales and revenue
- Fully automate your customer relationship management
- Minimize downtime and frustrating obstacles when setting up
Omnisend has all these features and more because it was built specifically for businesses in the eCommerce space.
Here are a few features that will prove highly beneficial for your business.
Getting started with Omnisend is quick and easy. And even better if you’re using Shopify, WooCommerce, or Bigcommerce since you can enjoy 1-click integration.
Their most prominent feature.
Inside Omnisend, you can market and communicate with your audience by:
- Facebook Messenger
- Push Notifications
- As well as automatic syncing of your data with Google and Facebook Ads.
Abandoned Cart Recovery
They even have an abandoned cart recovery campaign that is quick to set up and customize (number of abandoned cart emails, timing, etc.).
This campaign automatically contacts potential customers who’ve abandoned their shopping carts and gently persuades them to complete their purchase.
This is a big one, and an important reason why using a marketing service built exclusively for eCommerce is crucial.
Implementing eCommerce-based incentives like discount coupons and free shipping to your campaigns is challenging when using general email and CRM services. Often ending up being frustrating and time-consuming to get working consistently.
With Omnisend, it can’t get any easier, as it’s just a matter of selecting the discount coupon option or other incentive-based elements for your campaign.
These are also fully integrated with your shop, so gifts and discounts automatically apply to shoppers’ purchases. No extra workarounds are needed.
For increasing engagement, Omnisend has also created fun, interactive incentives for you to include in all your campaigns.
Incentives like the:
- Wheel of Fortune
- Scratch Card
- Gift Box
They are extremely popular with shoppers and enjoy higher conversion rates than conventional methods.
These are just some of Omnisend’s main features that put it well ahead of the competition.
And I haven’t even mentioned the time-saving Product Picker or the open-rate increasing Campaign Booster.
So, if you’re ready to scale up your e-commerce business, boost sales and increase customer retention, click the button below. You can try out Omnisend completely free for 14 days or schedule a demo.
8. Sendy – The best self-hosted autoresponder
There are 2 significant reasons you’re probably considering a self-hosted email service.
1. High recurring fees based on the size of your list and the number of emails you send
The cost of email marketing services usually scales based on the number of subscribers on your list or emails you send monthly. And because of how quickly this monthly fee scales, it can feel like a significant expense.
Self-hosted autoresponders, thankfully, don’t come with these high monthly fees. Usually, it’s just a one-time payment upfront, and then you’re free to use the software as required.
2. Lack of ultimate control over your email list
You’ve worked hard and spent considerable time and resources building your subscriber list. It’s a revenue-generating asset.
So, if you’re running your email campaigns through a cloud-based autoresponder service, you risk losing it all if you ever get your account shut down.
With a self-hosted autoresponder, you’re in total control of your list.
- Number of subscribers
- Importing of contacts
- Frequency and volume of emails
- Content of emails
You decide it all.
Despite this, you should never be completely reckless with your mailing, or you will lose your delivery and sender reputation.
Now, most self-hosted emailing services give you complete control over your list and free you from the financial burden of a high monthly fee. However, when choosing the best one, you need to make sure it:
- It is easy to use
- Has excellent deliverability
- Works reliably
- Helps you get results
This is why Sendy tops my list as the #1 self-hosted autoresponder.
Here are some of Sendy’s key features:
Sendy is leveraging the trust and credibility of Amazon to deliver your emails through Amazon SES.
Doing so means you will enjoy excellent inboxing rates right from the start. Other self-hosted autoresponders require using your web server’s SMTP service, which puts your emails at risk of landing in spam folders.
$59 one-time cost, with no monthly fees when you buy Sendy. It’s yours to use forever.
However, there is a small cost you pay Amazon SES depending on the number of emails you send. And by small, I mean really small.
To put it in perspective:
- Sending 10 000 emails with MailChimp will cost you $200
- Sending 10 000 emails with Campaign Monitor will cost you $105
- Sending 10 000 emails with Sendy will cost you $1. Yes, one dollar
There’s no comparison. Switching to Sendy will save you a lot of money.
Rather than being just a basic self-hosted email tool, Sendy is constantly evolving and adding to its feature list.
Which now includes segmentation.
Sendy’s easy-to-use segmentation allows you to target certain subscribers in your list for specific campaigns. You can divide your list based on several factors: demographics, link clicks, how they opted in, email opens, and a lot more. You can even set custom fields to collect from your list, which you can use for segmentation.
More targeted campaigns mean better open rates, higher CTR, and more conversions.
With Sendy, you can send thousands of emails and enjoy high deliverability for a fraction of the regular cost.
Sendy is currently the best option for self-hosted email marketing services to reduce costs and gain more control over your list.
Click the button below to check it out.
What is an Autoresponder?
Autoresponders are an email marketing tool that automatically sends pre-written messages to your contacts.
They’re best used to stay in touch with customers and prospects or send reminders about upcoming events. There’s no need to spend hours daily sending emails manually when you can use an autoresponder to automate the process.
Autoresponders play a crucial role in any business. They can be used to simplify your customer touchpoints, keep correspondence personal, and intervene before potential customers become disengaged from your offers or offerings.
When should you invest in an autoresponder?
An autoresponder is an excellent investment if you want to automate your email marketing.
You can use them to send discounts and promotions to customers, stay in touch with prospects, and even generate more revenue.
The best time to invest in an autoresponder is when you want the power of automation combined with the ability to personalize content for your subscribers.
The Benefits of Using an Autoresponder
Autoresponders can help you generate more revenue by sending automated messages to your subscribers.
It does all the legwork for you 24 hours a day, 7 days a week. It allows you to market continuously without hiring more staff by creating automated messages in advance and automatically sending them out to your subscriber list on an interval schedule, such as weekly, monthly, or daily.
It saves you time. Rather than writing and sending individual emails to your subscribers, create a series of pre-written emails that provide valuable information about your company.
Autoresponders help you access measurable results by providing direct information about how many people open your messages, who opens them most often, which days of the week they open them, etc.
Lastly, they offer immediate follow-up, which is crucial if someone has just signed up for an email subscription from one of your offers, such as a free download.
When combined with other marketing techniques like social media or SEO (search engine optimization), autoresponders can be invaluable in helping you reach your goals.
How to choose the best email autoresponder
To choose the best autoresponder for your business, you should consider what kind of work you do.
The first thing you should consider is the type of business you own and how it will benefit from the features offered by each autoresponder.
For instance, if you’re an affiliate marketer, then the autoresponder needs of your business are different from those in e-commerce.
An eCommerce business owner has to worry about abandoned carts. This means they are more likely to have visitors shopping around and looking at other products on the site – so their best bet is an autoresponder with abandoned cart functionality.
On the other hand, an affiliate marketer doesn’t need to worry about abandoned carts because they don’t have products that people buy directly. Instead, they need to prioritize finding an autoresponder that allows affiliate promotions because some autoresponders don’t allow affiliate marketing at all.
Investing in an autoresponder service that’s been around for a while is always a good idea.
- How long has the company been in business?
- How stable are their services?
- How well-known are they?
- What kind of reputation do they have with ESPs (email service providers)?
Autoresponder companies that have been in business for more than a decade are less likely to fall behind on new technological developments or spamming regulations than those that just started out.
They also know how to provide a stable email marketing service because they’ve learned from their mistakes over many years of experience.
High Deliverability is critical.
If your email doesn’t reach your subscriber’s inbox, you won’t be able to communicate with them.
If your emails are going to spam, your campaigns won’t succeed.
Deliverability is probably the most important factor I’d consider.
The User Interface is the front-end of an autoresponder. It’s how you interact with the tool, view your campaigns, create new ones, etc. The interface must be easy to use, or else you’ll most likely need someone else to do it for you.
This is a mistake as it not only wastes your time and money but also prevents you from using an autoresponder that best suits your needs.
To avoid this costly mistake, make sure that the interface of the autoresponder is user-friendly before buying.
Email List Size
You must consider the size of your list before making a decision. The number of emails that can be sent per month varies from one autoresponder to another.
Some autoresponder services will charge by the number of subscribers and others by the number of emails you send.
It is also essential to think about whether your current autoresponder will be able to adequately handle your business in the future.
Choosing the right autoresponder now can save you time, money, and trouble in the long run if you must change providers to accommodate your growth.
Marketing automation is the future of any business looking to grow its customer base.
You can increase your conversions with features such as subscriber onboarding and welcome emails, follow-ups with customers who haven’t taken desired actions, and drip campaigns for specific email follow-ups.
They can also automatically clean your lists if people are not engaging with what you send them, saving you time and money.
With an autoresponder, you can automate drip campaigns and lead nurturing workflows, saving you a lot of time and helping your business grow.
Many people think an autoresponder is just a tool to send out mass emails, but it’s so much more.
One of the most important things to consider when selecting an autoresponder is how it can segment your list. This will allow easy sorting and managing of your list, so you can send personalized messages.
Depending on the segmentation level you choose for your list, you can deliver different information and offers to various groups. You can even create segments based on geographic location or job title to target leads with relevant content.
Segmentation allows you to tailor messages and offers specifically for specific audiences, which will increase engagement rates and help build better relationships with prospects.
You need list segmentation options if you want to customize your message depending on who is receiving it – perfect if you want to increase engagement!
Visual Email Creation
Visual Email Creation provides a lot of options that make the process of creating and customizing emails easy. The ability to preview emails on desktops and mobile devices is also very beneficial.
One of the most important aspects to consider when choosing an autoresponder is how intuitive it will be for you to create your emails.
And while many platforms offer some level of visual email creation, not all do so in a way that provides the flexibility and customization you need to create powerful messages.
Some tools require more technical know-how than you have time for daily, making them difficult to use if this isn’t what you specialize in.
The perfect tool will have a visual email builder to enable easy customization.
A personalization feature is essential to optimize your emails with different content for individual recipients.
A good autoresponder should offer detailed personalization.
Personalized emails convert better than standard emails. The more you know about your customer, the more likely they will engage with your email content.
This is because it’s easy for customers to feel like this interaction is one-on-one and tailored specifically for them, even if it’s not a dedicated salesperson at the other end of the screen.
A tool that provides personalized content based on user segmentation strategy, behavioral triggers, and other factors is necessary to provide content that resonates deeply with each customer.
Landing Page Builder
If you don’t have the tools to create landing pages, you’ll need an autoresponder with a built-in landing page creator.
A landing page builder will allow you to create custom forms and landing pages without any coding experience required.
And they give you access to professionally high-converting templates that will ensure your pages are well-designed.
Email Sending Limits
Knowing how many emails you can send with an autoresponder is essential before choosing one. Some autoresponders allow you to send unlimited emails. In contrast, others limit the number of emails they’ll enable you to send daily or monthly.
Make sure you examine the limits closely before committing to a service. It could save you from being locked out from sending more messages should your desired level exceed the autoresponder’s limit.
Always ensure there is enough room in the email sending quota before signing up so you don’t have any regrets later.
Ease of Use
It’s important to pick an autoresponder that is easy for you to use because the whole point of it is for convenience. If the platform is complicated to navigate, it’ll be difficult for you to get anything done.
As mentioned earlier, a good UI will make it easier for you to get started and less likely to cause frustration or confusion as you do so.
This is especially important if you are new to using an autoresponder service. Choosing an intuitive and easy platform will reduce the time needed to train yourself how to use it, which can be both difficult and frustrating.
Optimization Tools are essential when choosing an autoresponder because they help increase the likelihood that your email will be opened.
Some will help you send emails at the optimal time and optimize your autoresponder emails for higher open rates and better engagement.
The use of optimization tools, such as A/B testing, will allow you to test different versions of email elements and find which one converts better.
These tools can significantly impact your campaign’s success, so don’t forget them when considering an autoresponder for your business.
Pricing can be a significant deciding factor when choosing an autoresponder.
Paying a little more for an autoresponder with more features may be worth it if you think it will help your business grow.
Weigh the pros and cons of various options and compare prices before making a purchase.
A free trial is essential when comparing autoresponders because it provides prospective customers hands-on experience with the software’s features.
With a free trial, you also can try out different features and see what best fits your needs as a customer. So you can determine whether it’s something worth investing in.
To make your business stand out in the inbox, you’ll need to design or choose an email template that presents your brand in a positive light. I recommend finding an autoresponder with various professional templates so you can customize them according to your business needs.
They give you a head start on creating emails and newsletters without starting from scratch.
Excellent Customer Support
Choose an autoresponder that offers excellent support.
The level of customer service is one of the most important factors to consider. Support should be reliable, responsive, and able to solve any problems you may encounter.
They should be able to assist you immediately or within a few hours of your request so that you don’t have to wait too long before getting answers to your concerns.
As I’ve shown, there are several different types of autoresponders, and each has its pros and cons.
Each tool has its own benefits that can help you grow your business with increased sales or conversions.
When choosing the best autoresponder for your business, you must consider how you want prospects and customers to engage with your business.
- Do they need a simple welcome email?
- Or do they require more advanced features like drip marketing campaigns or abandoned cart notifications?
The type of autoresponder that will work for one company may not suit another, so make sure you choose wisely to get the most out of this powerful tool.
Running an online business is challenging. You have to find the time to create content, respond to customer inquiries, and keep up with social media.
It’s not just about finding the time but also having the right tools for your business. Autoresponders can help you automate these tasks to be more productive and efficient than ever before.