How Much Money do YouTubers Get Paid Per 1000 Views?
YouTube is often heralded as one of the best inventions in the recent years.
People have used it as a platform for learning, entertainment and most importantly, for EARNING!
It’s also been a launchpad for many celebrities and people who are interested in the media industry.
And so with this crazy popularity of YouTube you’re probably wondering how much money YouTubers make.
Well, there a variety of ways to earn on YouTube. But in this post we will specifically be looking at how much YouTubers make per 1000 views using the Google AdSense platform and sponsored ads.
How Does YouTube Pay You For Your Videos?
First of all.
YouTube doesn’t pay you for your video views. Google does. Yes, Google owns YouTube so I guess you could say it’s the same thing.
YouTubers make their income based on the advertisements that people watch during their videos.
When posting a video online, YouTube publishers are offered the option to play advertisements in their videos.
If they select yes, the video then provides revenue based on how many people view the ads it displays.
How Much Do YouTubers Make?
The exact amount of money varies based on a few factors like:
- The channel
- Its popularity
- The type of ads being displayed
- The location of the viewers
It also depends how they’ve chosen to monetize their videos.
Ads are probably the most popular way for YouTubers to monetize their videos, especially when they are starting out because they don’t have to reach out to companies and beg for endorsements.
On average, a Google Adsense ad on YouTube brings in around $18 per 1,000 views.
Using this average as an example, we can get a rough idea of the earning potential per view using the table below.
This table shouldn’t be taken as absolute fact as the AdSense earnings depends on the location of your viewers, the type of advertisements being aired and of course how many of your viewers are viewing the ads.
But it’s still fun to see the amounts you could get paid for 1 million ad views!
|Number of Views||Average AdSense Earnings (US$)|
|1 Million||$18 000|
These numbers may seem a bit low.
This is because only about 15% of viewers actually see ads. That also includes the 68% of the revenue that YouTube (Google) takes out of the advertisement.
Without YouTube taking their portion, the amount of money that is made per 1,000 views goes up to about $27.
While YouTubers tend to be pretty hush-hush about how much they make per view, some have reported that YouTube Red viewers give them up to 20 times what a regular advertisement view gets them.
Another way for YouTubers to make money is to have videos sponsored.
Sponsoring videos can earn you a varying amount of money depending on how many views your video is expected to get and how popular you are as a YouTuber.
One website reports that an average for 100,000 views is $10,000. That equates to $100 per 1,000 views.
But, to get that amount of money per views you need to be a good negotiator and you need to be a popular YouTube personality.
Additionally, a YouTuber can make money by having their full video paid for.
Meaning that a sponsor will pay the production costs and will typically give a product to the person to feature in the video. Sometimes the YouTuber will get to keep the product after.
You can take a look at Unbox Therapy for an example of this. Unlike many channels, Unbox Therapy gives mostly unbiased reviews. He says what he likes and what he doesn’t.
Does YouTube Red Still Allow YouTubers To Earn?
In 2016, YouTube announced a new service for subscribers, known as YouTube Red.
One of the features of this service is that for a small monthly payment, you won’t see advertisements. When this was announced YouTubers started to wonder if they would be able to still earn money from ads.
As it turns out, YouTube Red views actually make YouTubers more money than if advertisements were displayed. Since YouTube shares the total revenue it makes from YouTube Red with it’s publishers.
Make Sure the YouTube Pay Rate Exceeds Your Costs
It isn’t typically free to make YouTube videos, you need editing software, cameras, and more in order to make videos.
The cost of producing videos varies greatly based on the amount of work you put in and the software you use, some YouTubers spend as much as $600 a week on production costs.
While others just shoot a quick video from their phone. This is one of the cheapest ways to do it and one that I recommend you take if you are just starting out.
The other way is to leverage other people’s videos that are already up. This will save you time and money and can get you earning almost overnight.
If you are planning on generating revenue through AdSense ads being displayed on your video, you may need to reassess this strategy since YouTube has increased its requirements.
You now need at least 10,000 views to be eligible for video ads.
10,000 View Minimum
In a recent update to the YouTube platform, only channels with 10,000 lifetime views will be able to display ads on their channel.
This means that new YouTubers WON”T be able to earn from AdSense until they meet the minimum 10,000 view requirement. Bad news for those just starting out.
This change in policy is actually to safeguard viewers so that channels aren’t made just to fish for easy ad revenue. With this change, a lot of YouTubers have actually quit.
But here’s the thing, you can either look at it as a bad thing and give up, or, you can take advantage of this because now there is less competition.
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