How much do YouTubers make?

A complete guide to YouTube monetization

There are many benefits to creating a successful YouTube channel. Still, the biggest one is undoubtedly the money that can be made.

How much money do YouTubers make? 

It’s impossible to provide a single answer to this question since YouTubers’ earnings vary greatly depending on:

  • the number of subscribers they have
  • the type of content they produce
  • and how often they publish new videos

Successful YouTubers can make an excellent living from their channels, with some earning millions of dollars each year. This money comes from various sources, including advertising revenue, sponsorship deals, and product sales. So if you’re looking to make some serious money online, starting a successful YouTube channel is definitely the way to go.

With the right course and tools to help you get started, you could be on your way to becoming a YouTube star and making a fortune in no time at all.

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Try the top-rated YouTube tool for growing your channel. Sign-up for free. 

Ways to make money on YouTube

YouTube has become a significant source of income for thousands of people worldwide.

The most popular way to earn money is through the ad revenue generated by video views. However, there are requirements you need to meet before you’re eligible. These requirements can be tough to meet, especially if you’re just starting.

Thankfully there are many other ways to make money on YouTube, including promoting products and services on other platforms, donations, and even selling your own goods. Here’s a breakdown of the most popular ways to make money on YouTube.

YouTube Partner Program

The YouTube Partner Program is an ad revenue-sharing model. This means content creators can monetize their videos through ads and receive a portion of the ad revenue generated.

To join the YouTube Partner Program, you must meet specific requirements.

  1. Your channel must have at least 4,000 hours of watch time within the past 12 months and
  2. You need at least 1,000 subscribers.

Once approved, you can set up a Google Adsense account to enable YouTube monetization and begin earning money based on the traffic your videos generate. The money you make will depend on your viewer demographics and the type of ads that are being displayed.

Advertisers pay YouTube (Google Ads) to display their ads in and around your videos. You receive 55% of the ad revenue generated on their channel, while YouTube retains 45%.

As a content creator, you can also make money from YouTube Premium. This is YouTube’s paid subscription service that removes ads from videos, enables background playback, and provides access to exclusive content. It was previously known as YouTube Red. Once you’re in, you’ll get paid for every YouTube Premium subscriber watching your content.

The more people watch your videos, the more money you make.

Affiliate marketing

Affiliate Marketing is performance-based marketing where affiliates (partners) receive a commission for any sales generated by their links. This makes it easy for YouTubers to earn passive income by simply including affiliate links in their videos and descriptions.

When someone clicks on the affiliate’s link and makes a purchase, the affiliate earns a percentage of the sale.

Affiliate marketing through YouTube is a great way to make some extra money.

Many YouTubers are taking advantage of Amazon’s Associate’s program because Amazon is a globally recognized brand. Their program is simple: when a viewer clicks on an affiliate link on your video and makes a purchase on Amazon, you get a commission on that sale.

There are many different ways to promote products as an affiliate marketer, so there’s no need to feel limited. And there are lots of other affiliate programs out there, so be sure to find one that aligns with your interests and audience.

You can continue using affiliate links alongside other YouTube revenue streams as your channel grows. This will help generate more sales and make it easier for you to earn passive income from the traffic generated by those visitors who are just looking for one thing.


With Sponsorships, brands pay YouTubers to create content about their products or company events. The brand will provide the product, and the video creator gets paid for it, so they recommend or use products in every video.

While YouTube creators may charge anywhere from $10 to $50 per 1,000 views, the channel’s popularity determines how much money a company is prepared to pay.

Newbie YouTubers likely won’t qualify for sponsorships until their videos attract thousands of user engagements.


YouTube channel donations are becoming increasingly popular.

If a YouTube channel has many devoted fans, it could be an option for the YouTuber to get paid by fan donations. This is done through platforms like PayPal or Patreon.

Patreon is a platform that allows content creators to monetize their work and allows fans to support them by paying a monthly subscription fee for exclusive channel memberships.

Fandom can be a powerful force that drives people to support their favorite YouTubers.

Selling Merchandise

You can also sell merchandise, such as t-shirts, mugs, and digital products.

Selling merchandise can be a challenging and time-consuming endeavor. Building up that following takes years, but it’s worth the effort if you’re looking to build a profitable long-term business.

How much money do YouTubers make?

The amount of money a YouTuber makes is dependent on numerous factors, such as

  • Viewer location
  • Engagement level on your videos
  • Your niche
  • The type of content you’re making
  • Video length
  • Number of YouTube ads in each video
  • How you’re monetizing your channel

That is why there’s no accurate formula to see how much you’ll make. It’s all estimates. And every online source will give you a completely different amount. The best way to estimate your potential YouTube earnings is to look at your own channel analytics.

So don’t get too hung up on the amounts below (it’s just an example of potential revenue if you’re exclusively monetizing via the YouTube Partner Program).

How much do YouTubers make an hour?

YouTube Partner Program pays based on video views, not hours worked. So your earnings will depend mainly on the number of subscribers and how many videos you create.

I remember reading somewhere that total earnings work out to around $25 per hour for small channels.

How much do YouTubers make on video views?

Average YouTubers make about $0.003-$0.005 per video view. This amount, however, can vary greatly depending on several factors, including the size and reach of the channel, the type of content, and the length of the video.

How much do YouTubers make per 1,000 views?

You could say the majority earn between $3 – $5 per 1000 views. However, for 1000 ad views, they can get around $20.

How much do YouTubers make per 100,000 views?

YouTube’s algorithm constantly changes, so the amount that a YouTuber makes per 100,000 views is always changing. However, it’s safe to say you could earn anywhere between $50 to $500 per 100,000 views.

And, if you aren’t limited to the YouTube Partner Program, you can typically earn between $750 and $1500 per month from ads, sponsorships, and affiliate earnings.

How much do YouTubers make for 1 Million Views?

The amount of money a YouTuber can earn depends on engagement, type of content, and other revenue streams. The average YouTuber makes between $2,000 and $4,000 for 1 million views.

The amount that YouTube video views can make varies. Some big YouTubers can earn over $15,000 for 1 million views, while others earn only a fraction of that.

How much do YouTube channels make per subscriber?

A YouTuber’s success is mainly dependent on the number of subscribers they have. More subscribers usually mean more video views and higher income.

But YouTube pays its content creators based on the ad watch time and clicks. They don’t pay you based on the number of subscribers your channel has. That’s why the best way to find out how much YouTubers earn is by looking at views rather than subscribers, as subscriber engagement can vary wildly.

What is the amount of money they make with 100K subscribers?

YouTubers with 100k subscribers on average make between $1600 and $14000 per month.

The average YouTuber with 100k subscribers can make $12,000 or more per sponsored video.

How Much Money do Top YouTubers Make?

It’s no secret that YouTube stars make a lot of money.

Here’s a list of the top-earning YouTubers of 2021 from Forbes.

Note: These are estimated earnings only.

#1 – MrBeast – $54 Million

Popularly known as MrBeast, Jimmy Donaldson is an American YouTuber and entrepreneur known for his philanthropic works.

In 2012, when MrBeast was only 13 years old, he started posting videos to YouTube. And over the years, he has become one of the most popular personalities on the platform and was the highest-paid YouTuber in 2021.

#2 – Jake Paul – $45 Million

Jake Paul is an American social media personality and actor. He became known for playing the role of Dirk Mann on the Disney Channel show Bizaardvark for two seasons before gaining popularity for his Vine videos. His following continued to grow on YouTube, chronicling various pranks and adventures.

#3 – Markiplier – $38 Million

Mark Edward Fischbach, known as Markiplier, is an American YouTuber and filmmaker. He was born on June 28th, 1989, in Honolulu, Hawaii.

Markiplier is a gamer who does play-by-play commentary on his videos. He started making YouTube videos in 2012 and now has over 30 million subscribers and over 17 billion views on his videos.

#4 – Rhett and Link – $30 Million

Rhett & Link are an American comedy duo consisting of Rhett James McLaughlin and Charles Lincoln “Link” Neal III. The two met in first grade when they were assigned to the same desk and have been friends ever since. They are well-known for their internet videos, which have been viewed over 7 billion times.

#5 – UnspeakableGaming – $28.5 Million

Nathan or Unspeakable is an American Minecraft YouTuber born on December 5th, 1997, in the United States. He has gained popularity for his comedic and lively videos about the game. He often collaborates with other popular Minecraft content creators, and his channel has amassed over 10 million subscribers. Nathan started his YouTube channel in February of 2012.

#6 – Nastya – $28 Million

Anastasia Radzinskaya is a Russian YouTuber who is widely popular on the internet. She has many different YouTube channels, but the two most popular are Like Nastya Vlog and Like Nastya Show, both for children.

#7 – Ryan Kaji – $27 Million

Ryan Kaji is a young YouTuber who has made a name for himself through his channel Ryan’s World. The channel consists of unboxing toys, reviewing them for the audience, and educating on various topics. Ryan started reviewing toys at the ripe age of three and has since amassed an enormous following; he now has his own line of toys and clothes.

#8 – Dude Perfect – $20 Million

Dude Perfect is a group of friends who have turned their hobby of basketball trick shots into a popular YouTube channel. The group has set multiple world records, including the longest basketball shot. Their content is primarily videos showcasing various stunts and trick shots.

#9 – Logan Paul – $18 million

Logan Paul is an American YouTube personality and actor who first gained a following on Vine in 2013. He registered his YouTube channel, “TheOfficialLoganPaul,” on October 18th, 2013, and began to upload videos in December of that year.

#10 – Preston Arsement – $16 Million

Preston is a YouTuber who is known for his challenge and prank videos and his gaming content. He has a large following on YouTube and frequently posts content about Minecraft, Fortnite, Roblox, and Among Us.

7 Tips to succeed as a YouTuber

Post videos regularly

YouTubers make money by posting videos regularly. If viewers know that a new video will be coming up at a particular time, they are more likely to keep checking the channel for new content.

Additionally, successful YouTubers plan their videos in advance and post them regularly so that their viewers have something to look forward to.

Choose a niche that you are passionate about (only if it’s profitable).

There are many different niches on YouTube that can be successful. The most popular ones are tech reviews, gaming, vlogs, food, beauty and fashion, health and fitness.

It’s essential to choose a niche that you are passionate about and have some knowledge about. This will help you create interesting and engaging content for your viewers.

Stick to one niche.

Though it might be tempting to try out a new content niche to attract more viewers, it’s important to stick to the content that your subscribers expect from you.

For example, people will expect technology-related content from you if you’re a tech channel. So, if you start posting food recipes, your viewers might be confused and unsubscribe from your channel.

Collaborate with other YouTubers.

Collaborating with other YouTubers is a great way to increase your viewership and grow your channel. When two or more creators work together, they can cross-promote each other’s content and help each other grow their channels.

Promote your YouTube videos.

It’s important to stay active on social media and promote your videos across multiple platforms. This will help you reach a larger audience and grow your viewership. Additionally, you should also focus on creating high-quality content that is engaging and relevant to your target audience.

Invest in a good YouTube course.

It’s essential to invest in a good course that teaches all the necessary skills. A quality course will teach how to grow an audience, produce high-quality content, and monetize videos.

Learn YouTube SEO

To make money as a YouTuber, it is vital to learn YouTube SEO. This will help you get your videos ranked higher in search results and thus help you attract more viewers.


Main Takeaways

1. The amount of money a YouTuber can make varies greatly depending on their niche, viewership, and advertising rates.

2. There is no one-size-fits-all answer to how much money a YouTuber can make.

3. Creating quality content is essential for any successful YouTuber.

4. Building a strong community is key to growing a successful channel.

5. There are many different ways for YouTubers to monetize their channels

If you’re interested in learning more about how to create a successful and profitable YouTube channel, be sure to check out my list of the best YouTube courses available online. These courses will guide you step-by-step in everything from setting up your channel and creating engaging content to marketing your videos and growing your subscriber base.

And don’t forget to try TubeBuddy, one of the best YouTube tools for getting traffic to your videos and growing your channel.

It’s free to sign-up.

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