{"id":25868,"date":"2022-01-07T09:05:42","date_gmt":"2022-01-07T09:05:42","guid":{"rendered":"https:\/\/onlinemarketingwisdom.com\/?page_id=25868"},"modified":"2022-08-04T06:27:26","modified_gmt":"2022-08-04T06:27:26","slug":"nlp-in-marketing","status":"publish","type":"page","link":"https:\/\/onlinemarketingwisdom.com\/ai\/nlp-in-marketing\/","title":{"rendered":"How to use NLP in Marketing: 8 Powerful Examples"},"content":{"rendered":"

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How to use NLP in Marketing: 8 Powerful Techniques To Help Boost Your Growth<\/h1>\n

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Natural Language Processing has come a long way over the years.<\/span><\/p>\n

As a marketer, understanding NLP is crucial in helping you achieve success with your marketing efforts. It’s important to understand the basics of how the technology works, what types of problems it solves for marketers, and how you can put this powerful technology to work for you.<\/span><\/p>\n

To help you get started, I’ve written a brief article that will give you an overview of natural language processing, why it is helpful for marketers, and how you can use it today.<\/span><\/p>\n

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What is Natural Language Processing?<\/span><\/h2>\n

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Natural language processing is a subfield of artificial intelligence. It’s a technology that allows computers to analyze human language to extract meaning and actionable data from the language and make predictions about the future based on text.<\/span><\/p>\n

In other words, NLP helps machines process and understand human language.<\/span><\/p>\n

Furthermore, when combined with data science and machine learning models (deep learning), NLP allows you to make more accurate predictions about people’s behavior. This enables you to deliver better experiences to your customers and better segment your customer base to create a targeted marketing campaign for each person. But more on that later.<\/span><\/p>\n

Here’s a brief overview of how NLP works.<\/span><\/p>\n

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How does Natural Language Processing Work?<\/span><\/h2>\n

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An NLP algorithm analyzes input data(in written or spoken language) to determine its structure.<\/span><\/p>\n

Using syntactic analysis, the algorithm identifies the basic parts of the sentence, word, and then letter.<\/span><\/p>\n

The algorithm also performs semantic analysis to determine the true meaning of the words. This is done through the use of Natural Language Understanding (NLU). NLU takes context into account, so it can determine the meaning of the sentence based on the relationship of words to each other.<\/span><\/p>\n

The AI builds a model to identify and extract valuable data and actionable insights from the input based on this information.<\/span><\/p>\n

In short, NLP works by analyzing the input to be understood and acted upon by computer programs.<\/span><\/p>\n

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Benefits of Using NLP in Marketing<\/span><\/h2>\n

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Increases Efficiency<\/span><\/h3>\n

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Marketers already use the technology to automate repetitive tasks, such as email marketing campaigns. This has resulted in more time being saved for your marketing team to focus on more strategic and creative activities.<\/span><\/p>\n

With the automation that NLP capabilities bring, you’re free to work on higher-value activities to increase profitability.<\/span><\/p>\n

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Better Data Insights<\/span><\/h3>\n

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Using NLP techniques to analyze unstructured data (like social media posts, customer reviews, and even website and blog content<\/a><\/strong><\/span>) allows you to discover previously unknown data points about your customers. <\/span><\/p>\n

This gives you a comprehensive picture of your customers, making it much easier for you to craft a more personalized and relevant marketing message. With this data, you can create better-targeted marketing campaigns, deliver better customer experiences, and optimize the performance of your website and all your digital marketing efforts.<\/span><\/p>\n

Combined with other technologies, like machine learning, NLP empowers marketers to extract deeper insight from the data, making it possible to predict human behavior with unprecedented accuracy. This allows you to deliver relevant, personalized, and profitable customer experiences at a scale never before possible.<\/span><\/p>\n

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Improves Performance<\/span><\/h3>\n

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Another benefit of NLP in marketing is that it helps you remove the guesswork from your marketing campaigns.<\/span><\/p>\n

By using the technology, you no longer need to rely on outdated and inaccurate information about your customers. Instead, with NLP, you have access to an ever-growing repository of verified and accurate data about your customers. This reduces the number of “bad guesses” you make when running a campaign, increasing its effectiveness.<\/span><\/p>\n

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Spots Trends<\/span><\/h3>\n

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The ability to quickly identify and understand patterns is one of the key benefits of using NLP.<\/span><\/p>\n

It enables you to identify emerging markets and consumer trends before your competition. This gives you a significant advantage over your competitors because you can jump on these trends before they become mainstream. You can then use this information to craft more targeted and effective marketing campaigns.<\/span><\/p>\n

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Generate Better ROI on Marketing Campaigns<\/span><\/h3>\n

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Marketers often struggle to generate a Return On Investment (ROI) on their marketing campaigns. They put all their efforts into creating a brilliant campaign, but without proper measurement, they have no idea if their campaign was successful or not.<\/span><\/p>\n

NLP technology makes it easy to measure the performance of your campaigns because it provides you with precise and accurate data about your customers. This data can then identify patterns and generate hypotheses about what will work best for your next campaign. It also offers a comprehensive framework for tracking and analyzing every aspect of your campaign.<\/span><\/p>\n

With this data, you can quickly identify what worked and what didn’t work so you can adjust your marketing strategy accordingly.<\/span><\/p>\n

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Saves Time<\/span><\/h3>\n

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Many marketers struggle to analyze all the data generated by a social media campaign or predictive analytics tool.<\/span><\/p>\n

They often get overwhelmed with the sheer volume of information, which means they spend a lot of time trying to understand it all. NLP tools make it easy to quickly understand, process, and analyze vast amounts of unstructured data in just minutes.<\/span><\/p>\n

You no longer need to spend hours or days processing big data.<\/span><\/p>\n

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Scalability<\/span><\/h3>\n

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Natural language processing is very scalable. It can be used by any sized company, no matter how large or small their marketing budget is. Together with machine learning, your NLP solution continuously improves with new data.<\/span><\/p>\n

This makes it possible for even the smallest companies to use this technology to achieve world-class results.\u00a0<\/span><\/p>\n

In summary, NLP software is critical for any online business marketing campaign because it increases your efficiency, better data insights, improves your performance, spots trends, generates better ROI on your marketing campaigns, saves time, and is scalable.<\/span><\/p>\n

NLP is critical for any online business.<\/span><\/p>\n

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8 Examples of Using NLP in Digital Marketing: Applications, Techniques & Tools<\/span><\/h2>\n

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As a marketer, your biggest challenge is likely to be finding time to complete repetitive tasks and monitor the effectiveness of your campaigns. Using an NLP application will make your life easier and increase your efficiency.<\/span><\/p>\n

Here are some ideas for incorporating the technology into your digital marketing strategy.<\/span><\/p>\n

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#1 – Understanding your audience<\/span><\/h3>\n

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Understanding your audience, what they care about, how they feel about your offers, and what words and phrases are most effective in capturing their attention helps you create more relevant and engaging content.<\/span><\/p>\n

Use cases:<\/span><\/p>\n