<\/span><\/p>\n[\/et_pb_text][et_pb_text _builder_version=”4.14.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
And if in this review Sendy proves to be:<\/span><\/p>\n\n- Reliable<\/span><\/li>\n
- Inexpensive<\/span><\/li>\n
- Easy to use and get working<\/span><\/li>\n
- Providing excellent deliverability<\/span><\/li>\n
- Giving you complete control of your list and access to advanced features<\/span><\/li>\n<\/ul>\n
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Would you then agree Sendy is a viable alternative?<\/span><\/p>\n <\/p>\n
Let’s find out by looking at the main features:<\/span><\/p>\n<\/span><\/p>\n[\/et_pb_text][et_pb_image src=”https:\/\/onlinemarketingwisdom.com\/wp-content\/uploads\/2021\/12\/sendy-homepage.jpg” alt=”screenshot of Sendy’s homepage” title_text=”sendy-homepage” align=”center” _builder_version=”4.14.4″ _module_preset=”default” border_radii=”on|5px|5px|5px|5px” box_shadow_style=”preset1″ global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.14.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
Sendy Features<\/span><\/h2>\n <\/p>\n
Amazon SES (Amazon Simple Email Service)<\/span><\/h3>\n <\/p>\n
Sendy uses the Amazon SES platform to send your emails. Here’s why this is a big deal.<\/span><\/p>\n <\/p>\n
Poor Deliverability<\/span><\/h4>\n <\/p>\n
It’s an issue affecting both self-hosted and web-based email marketing software.<\/span><\/p>\nWith most self-hosted autoresponders, you’re sending emails from your web server. So, you’ll need to be competent in configuring your SMTP and DKIM settings.<\/span><\/p>\nIncorrectly setting this up will affect your ability to land in your subscribers’ inbox. Becoming an even bigger problem if you’re on shared hosting because you’re sharing an IP with many other people. If any of them are sending spam emails or getting a lot of complaints, this will negatively impact your deliverability. A problem is that web-based autoresponders don’t offer dedicated IPs on lower plans or have strict quality control measures to monitor senders.<\/span><\/p>\nWith poor deliverability, your emails are landing in spam. Without being seen by your subscribers’. Which means you’re not building relationships or making money from email marketing.<\/span><\/p>\nUsing Amazon SES with Sendy, you’re immediately getting excellent deliverability and inboxing.<\/span><\/p>\nWhy?<\/span><\/p>\nWell, you’re taking advantage of the authority and reputation of Amazon. Not some little shared hosting IP address with no established trust or credibility with Gmail, Yahoo Mail, and other popular email providers.<\/span><\/p>\nWithout the worry of emails getting in your readers’ inbox, you can now enjoy:<\/span><\/p>\n\n- Better engagement on your campaigns<\/span><\/li>\n
- More revenue due to more email opens and more link clicks.<\/span><\/li>\n<\/ul>\n
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Low Costs<\/span><\/h3>\n <\/p>\n
With Sendy, you’re getting one of the most cost-effective autoresponders for 2 reasons.<\/span><\/p>\n <\/p>\n
\n- Say Goodbye to Hefty Monthly Subscriptions<\/span><\/li>\n<\/ol>\n
<\/p>\n
Most of the reliable marketing tools today come with a monthly subscription. And if you’re like me, you prefer to pay a higher one-time price rather than a smaller monthly fee. These low monthly payments add up with all the different subscriptions you have and can quickly get out of control and eat up a large portion of your budget.<\/span><\/p>\nCosts are especially noticeable with autoresponder subscriptions which rapidly scale as your subscriber count and email sending increases.<\/span><\/p>\nThis affects your profit, as the more you pay in monthly subscriptions, the less profit you’re making.<\/span><\/p>\nWhen you buy Sendy, you’re paying a relatively low one-time fee. It’s affordable even for beginners, and you won’t ever have to worry about a monthly subscription fee.<\/span><\/p>\nDigital marketing is full of monthly subscription tools. So, to have something as crucial as an autoresponder at a one-time price is a big bonus.<\/span><\/p>\nTo put it in perspective, here’s a comparison of what you’ll pay every month using ConvertKit, a popular and affordable subscription-based autoresponder with similar features as Sendy.<\/span><\/p>\nConvertKit lets you send unlimited emails, with the pricing only increasing with your subscriber numbers as follows:[price table\/breakdown]<\/span><\/p>\nLet’s say in your first-year email marketing, you manage to get 900 total subscribers.3050 in your second year5000 in your third year.<\/span><\/p>\nSo, with ConvertKit, you’ll pay:<\/span><\/p>\n\n- Year 1: $348<\/span><\/li>\n
- Year 2: $588<\/span><\/li>\n
- Year 3: $948<\/span><\/li>\n<\/ul>\n
Meaning you’ll pay $1884 in the first 3 years. Which is roughly $52\/month. With Sendy, you’re paying $59 once. This means you’re saving $1825 over 3 years.<\/span><\/p>\nThat’s around a $50 saving every month. Money which you can use for paid ads or whatever to generate even more leads for your business.<\/span><\/p>\nIt doesn’t matter if you’re rich or poor, new or experienced. I’m sure you agree, saving money is always a good thing.<\/span><\/p>\nOver time you’ll appreciate not paying a monthly sub, knowing the money you’re saving is yours to use however you want. Now, I haven’t factored in the cost of sending emails with Sendy in the comparison above. I’ll be doing that next as it’s the second reason making Sendy extremely cost-effective.<\/span><\/p>\n<\/span><\/p>\n[\/et_pb_text][et_pb_image src=”https:\/\/onlinemarketingwisdom.com\/wp-content\/uploads\/2021\/12\/sendy-costs-min.jpg” alt=”screenshot showing how much you save using Sendy and Amazon SES to send bulk emails compared to other email marketing services” title_text=”sendy-costs-min” align=”center” _builder_version=”4.14.4″ _module_preset=”default” border_radii=”on|5px|5px|5px|5px” box_shadow_style=”preset1″ global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.14.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
\n- Sendy’s Tiny Sending Fee<\/span><\/li>\n<\/ol>\n
<\/p>\n
Sendy’s email sending fee is a fraction of the cost of other email marketing services. Which they achieve using AWS SES. To give you an example:<\/span><\/p>\n\n- Sending 10 000 emails with Mailchimp will cost you around $200<\/span><\/li>\n
- Sending 10 000 emails with Campaign Monitor will cost you $105<\/span><\/li>\n
- Sending 10 000 emails with Sendy will cost you $1<\/span><\/li>\n<\/ul>\n
So, going back to my earlier comparison of using Sendy and ConvertKit:<\/span><\/p>\nLet’s say you’re sending your list 16 emails every month (4 per week).To save me a bit of trouble, let’s pretend you have 900 subscribers from months 1 – 12 in your first year. 3050 month 13 – 24 (year 2) and 5000 subscribers’ month 25 – 36 (year 3).<\/span><\/p>\nMonthly emails sent:<\/span><\/p>\n\n- Year 1: 14 400 emails per month (172 800 total)<\/span><\/li>\n
- Year 2: 48 800 emails per month (585 600 total)<\/span><\/li>\n
- Year 3: 80 000 emails per month (960 000 total)<\/span><\/li>\n<\/ul>\n
With ConvertKit, your pricing will stay the same as earlier since you aren’t paying extra for sending emails. So, it looks like this:<\/span><\/p>\n\n- Year 1: $348<\/span><\/li>\n
- Year 2: $588<\/span><\/li>\n
- Year 3: $948<\/span><\/li>\n<\/ul>\n
Total: $1884.00<\/span><\/p>\nAnd here’s the email sending costs of Sendy:<\/span><\/p>\n\n- Year 1: $1.44 ($17.28 total for the year)<\/span><\/li>\n
- Year 2: $4.88 ($58.56 total for the year)<\/span><\/li>\n
- Year 3: $8.00 ($96.00 total for the year)<\/span><\/li>\n<\/ul>\n
So, in the above scenario, you’ll be paying $230.84 over 3 years, including the one-time cost of buying Sendy. That’s a\u00a0<\/span>$1653.16 saving<\/span><\/strong>\u00a0using Sendy over ConvertKit.<\/span><\/p>\nYou can see, the more extensive your email list, the more you’ll be saving with Sendy.<\/span><\/p>\n <\/p>\n
[\/et_pb_text][et_pb_image src=”https:\/\/onlinemarketingwisdom.com\/wp-content\/uploads\/2021\/12\/sendy-dashboard.jpg” alt=”screenshot of Sendy’s dashboard” title_text=”sendy-dashboard” align=”center” _builder_version=”4.14.4″ _module_preset=”default” border_radii=”on|5px|5px|5px|5px” box_shadow_style=”preset1″ global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.14.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
Full Control<\/span><\/h3>\n <\/p>\n
When deciding on a web-based autoresponder or self-hosted one, it usually comes down to whether you want more convenience or if you want more control.<\/span><\/p>\nWe all want fancy features and convenience. However, you are giving up quite a bit of control, which could cause interruptions in your email campaign or, worse, losing your entire subscriber list. This comes about if you’re using a web-based autoresponder and your account gets banned. Now, if you’re following the rules, you are relatively safe.<\/span><\/p>\nHowever, you’re always at risk of being shut down if you’re:<\/span><\/p>\n\n- Receiving too many email complaints<\/span><\/li>\n
- In the affiliate or MLM space<\/span><\/li>\n
- Having too many emails bounce<\/span><\/li>\n<\/ul>\n
And there’s almost nothing you can do about it.<\/span><\/p>\nGetting your account shut down is a big problem if you can’t access your email list. You’re losing an asset that takes time to build up. And, of course, you’re losing revenue because your campaigns are no longer running.<\/span><\/p>\nUnlike web-based autoresponders, Sendy is installed on your web server, so you own all the data. This means you have complete control over your list as well as what you’re sending.<\/span><\/p>\nSo, if you are worried about getting your account shut down, this is the ideal solution.<\/span><\/p>\n<\/span><\/p>\n[\/et_pb_text][et_pb_image src=”https:\/\/onlinemarketingwisdom.com\/wp-content\/uploads\/2021\/12\/sendy-list-management.jpg” alt=”Screenshot showing how to manage your email list inside Sendy” title_text=”sendy-list-management” align=”center” _builder_version=”4.14.4″ _module_preset=”default” border_radii=”on|5px|5px|5px|5px” box_shadow_style=”preset1″ global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.14.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
More than a Basic Autoresponder<\/span><\/h3>\n <\/p>\n
A common problem with most self-hosted autoresponders is the lack of additional features. They’re just too basic.<\/span><\/p>\n