.<\/span><\/p>\nHowever, if you are selling products:<\/span><\/p>\nThis review will help you decide whether Omnisend’s omnichannel marketing will be a good fit for your business and a long-term solution.<\/span><\/p>\nSo, when reviewing Omnisend, I wanted to see if it’s:<\/span><\/p>\n\n- Easy to use and integrate with your current eCommerce platforms<\/span><\/li>\n
- A tool that will genuinely help you in making more sales and revenue<\/span><\/li>\n
- A solution that you can rely on when trying to grow your business<\/span><\/li>\n
- Working as it should, without frustrating bugs and features that aren’t working as they should<\/span><\/li>\n<\/ul>\n
Diving straight-in, let’s first see if Omnisend can effectively increase your sales and revenue.<\/span><\/p>\n<\/span><\/p>\n[\/et_pb_text][et_pb_image src=”https:\/\/onlinemarketingwisdom.com\/wp-content\/uploads\/2021\/12\/omnisend-review.jpg” alt=”featured image for the Omnisend Review article showing a keyboard with a blue email button” title_text=”omnisend-review” align=”center” _builder_version=”4.14.4″ _module_preset=”default” width=”50%” border_radii=”on|5px|5px|5px|5px” box_shadow_style=”preset1″ global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.14.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
Increasing Your Sales and Revenue<\/span><\/h2>\n<\/span><\/p>\nAs you already know, traffic is the lifeblood of your business. Without it, you don’t make sales, and you don’t make any revenue without sales. You’ve probably also noticed only a tiny percentage (2-4%) of your traffic is making upfront purchases. The rest of your traffic is being wasted as they aren’t:<\/span><\/p>\n\n- converting<\/span><\/li>\n
- coming back to your store<\/span><\/li>\n<\/ul>\n
This is a big problem. However, you’re reading this Omnisend review because at least you’re aware that email marketing and building a relationship with your customers is a highly effective solution. And, if you do it well, you’ll generate a lot more sales and revenue.<\/span><\/p>\nSo how does Omnisend help you generate more revenue?<\/span><\/p>\nAnd are they doing it more effectively than other marketing automation services?<\/span><\/p>\nHere’s what I’ve found…<\/span><\/p>\n<\/span><\/p>\n[\/et_pb_text][et_pb_image src=”https:\/\/onlinemarketingwisdom.com\/wp-content\/uploads\/2021\/12\/omnisend-homepage.jpg” alt=”screenshot of Omnisend’s homepage” title_text=”omnisend-homepage” align=”center” _builder_version=”4.14.4″ _module_preset=”default” border_radii=”on|5px|5px|5px|5px” box_shadow_style=”preset1″ global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.14.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
Unique ways to get leads and build your list<\/span><\/h3>\n<\/span><\/p>\nFirstly, to start building a relationship with potential customers, you need them to willingly give you their email address. Otherwise known as lead capturing or list building.<\/span><\/p>\nThis is achieved through using forms (an element where visitors can enter their email address) on your website. The problem is, visitors won’t just give you their email address for no reason. They want something in return… Something of value.<\/span><\/p>\nSo, I was pleasantly surprised when exploring Omnisend’s different forms.<\/span><\/p>\nUnlike a lot of other email marketing software, which only offers standard signup boxes and landing pages, Omnisend provides:<\/span><\/p>\n\n- Signup boxes<\/span><\/li>\n
- Landing pages<\/span><\/li>\n<\/ul>\n
As well as,<\/span><\/p>\n\n- Popups<\/span><\/li>\n
- Exit popups<\/span><\/li>\n
- Wheel of Fortune<\/span><\/li>\n<\/ul>\n
I’m sure you’re already familiar with how landing pages and signup boxes work, so I won’t go into too much detail here.<\/span><\/p>\nHowever, I did note that Omnisend’s signup boxes are different from other similar tools. They’re always visible in a non-intrusive way. Rather than appearing spammy and hampering the sophisticated look of your website, they sit comfortably at the bottom of your visitors’ screens.<\/span><\/p>\nThis is a more natural and less aggressive way to ‘keep asking’ your visitors to sign-up.<\/span><\/p>\n<\/span><\/p>\n[\/et_pb_text][et_pb_text _builder_version=”4.14.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
Customizable popups and exit popups<\/strong><\/p>\n<\/strong><\/p>\nIf you aren’t familiar with popup forms, they’re basically just signup boxes that ‘pop up’ on your screen. They are a pretty aggressive way of asking visitors to subscribe to your list, as they interrupt their browsing experience by appearing over the page being viewed.<\/span><\/p>\nThe first thing I noticed with Omnisend’s popup forms was just how feature-rich they are. You can see a lot of thought went into their implementation instead of being thrown in as an after-thought.<\/span><\/p>\nYou can easily customize almost anything about your popup forms. Which includes:<\/span><\/p>\n\n- Choosing from one of their Premade designs to get up and running quickly, then changing it to match your brand<\/span><\/li>\n
- Selecting specific pages and product categories for each popup form<\/span><\/li>\n
- Setting the exact timing before your popup forms appear<\/span><\/li>\n
- Creating behavior-based popup forms such as exit-intent popups (popups that appear when a visitor is exiting your website)<\/span><\/li>\n<\/ul>\n
One of the most valuable features I found with Omnisend’s popup forms was the ability to decide who NOT to show them to. I don’t know about you, but I get a bit annoyed when visiting a website I’ve already subscribed to. <\/span><\/p>\nThey keep asking me to sign up with various popups. Thankfully with Omnisend, you can set your popups to not appear to any person already signed up to your lists. This definitely helps in maintaining a good relationship with your subscribers and customers.<\/span><\/p>\n <\/p>\n
[\/et_pb_text][et_pb_image src=”https:\/\/onlinemarketingwisdom.com\/wp-content\/uploads\/2021\/12\/omnisend-wheel-of-fortune.jpg” alt=”Omnisend’s wheel of fortune feature” title_text=”omnisend-wheel-of-fortune” align=”center” _builder_version=”4.14.4″ _module_preset=”default” border_radii=”on|5px|5px|5px|5px” box_shadow_style=”preset1″ global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.14.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
Wheel of Fortune<\/strong><\/p>\nThis signup form is a unique and innovative way to get your visitors to sign up to your list and encourage them to buy.<\/span><\/p>\nPeople are so used to seeing regular signup forms all over the web, so it’s easy for them to get overlooked and ignored.<\/span><\/p>\nWith the Wheel of fortune, you’re creating curiosity and engagement by getting your visitors to enter their email address. Allowing them to ‘spin the wheel’ for a chance at winning a prize (free shipping, discounts, etc.).<\/span><\/p>\nVisitors can then immediately apply their prize, encouraging them to make a purchase. And just as with the Popups, you can choose when and to who the Wheel of fortune will appear.<\/span><\/p>\nOverall, I found Omnisend’s signup forms extremely simple to set up and customize. And they definitely will make it easier for you to turn visitors into solid leads.<\/span><\/p>\n<\/span><\/p>\n[\/et_pb_text][et_pb_text _builder_version=”4.14.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
Solving the Abandoned Cart Problem<\/span><\/h3>\n<\/span><\/p>\nOne of the biggest issues in e-commerce is shoppers abandoning their carts. It’s revenue that was almost yours, but now it’s gone. A real lost opportunity. These are hot prospects ready to convert, so you must be able to reach out to them repeatedly to win them back and complete their purchase.<\/span><\/p>\nOmnisend comes with an awesome built-in cart abandonment automation solution.<\/span><\/p>\nAnd the best part is, it’s easy to set up a fully automated cart abandonment campaign.<\/span><\/p>\n <\/p>\n
[\/et_pb_text][et_pb_image src=”https:\/\/onlinemarketingwisdom.com\/wp-content\/uploads\/2021\/12\/omnisend-abandoned-cart-solutions.jpg” alt=”graphic showing Omnisend’s abandoned cart automations” title_text=”omnisend-abandoned-cart-solutions” align=”center” _builder_version=”4.14.4″ _module_preset=”default” border_radii=”on|5px|5px|5px|5px” box_shadow_style=”preset1″ global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.14.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
It basically works like any automation campaign you create in Omnisend, using workflows:<\/span><\/p>\n\n- Choose the Abandoned Cart Trigger<\/span><\/li>\n
- Set the Delay (when to send the abandoned cart recovery email campaign)<\/span><\/li>\n
- Choose and customize an email template, and make sure the Abandoned Products content block is included (this will automatically choose the products that were added to the shopper’s cart and save you hours of having to manually add them)<\/span><\/li>\n
- Add the Cart recovery link<\/span><\/li>\n<\/ul>\n
And you’re done.<\/span><\/p>\nTo increase your cart recovery conversions, you can also easily create a series of emails to go out to abandoned carts. Or you can quickly add in an incentive for shoppers to complete the checkout, such as a discount code or free shipping.<\/span><\/p>\nIn addition to cart recovery solutions, Omnisend also has browse and product abandonment tracking.<\/span><\/p>\nThis lets you keep track of known and anonymous visitors to see which products and categories they’ve viewed before leaving your website. This is extremely powerful because it enables you to create specific mailing and remarketing campaigns to target these visitors with the exact products they’re interested in.<\/span><\/p>\nWith Omnisend, you’ll see an improvement in sales with your abandoned cart recovery campaigns running on autopilot. Additionally, you’ll be getting visitors to return with much more relevant remarketing campaigns.<\/span><\/p>\nHaving an abandoned cart solution is essential for EVERY e-commerce business. And it’s simple to set up in Omnisend email marketing platform thanks to their automation workflows.<\/span><\/p>\n<\/span><\/p>\n[\/et_pb_text][et_pb_text _builder_version=”4.14.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
Automation Workflow<\/span><\/h2>\n<\/span><\/p>\nIn addition to cart abandonment, Omnisend has many other prebuilt marketing automation workflows you can easily integrate into your campaigns.<\/span><\/p>\nHere are some of the prebuilt workflows you can use instantly:<\/span><\/p>\n<\/span><\/p>\n\n- Upsell & Cross-sells<\/span><\/li>\n
- Shipping Confirmations<\/span><\/li>\n
- Welcome Series<\/span><\/li>\n
- Order Confirmations<\/span><\/li>\n<\/ul>\n
<\/span><\/p>\n[\/et_pb_text][et_pb_text _builder_version=”4.14.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
Omnisend Pricing<\/span><\/h2>\n<\/span><\/p>\nOmnisend is actually very reasonably priced for the quality of service and the number of features available.<\/span><\/p>\nThey have a completely free plan allowing you to send 500 emails and up to 60 SMS a month for your first 250 contacts.<\/span><\/p>\nTheir paid plans start at just $16 a month for up to 500 contacts. This plan allows you to send 6000 emails a month.<\/span><\/p>\nThere are 2 paid pricing plans, the Standard plan, and the Pro plan. Each varies based on the number of contacts you’re sending to.<\/span><\/p>\nYou can see the full pricing here.<\/span><\/p>\n<\/span><\/p>\n[\/et_pb_text][et_pb_button button_text=”Check latest pricing” button_alignment=”center” _builder_version=”4.14.4″ _module_preset=”default” custom_button=”on” button_text_color=”#FFFFFF” button_bg_color=”#0C71C3″ button_border_color=”#0C71C3″ button_font=”|||on|||||” button_use_icon=”off” button_text_shadow_style=”preset1″ box_shadow_style=”preset3″ global_colors_info=”{}”][\/et_pb_button][et_pb_text _builder_version=”4.14.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
What’s the biggest problem with email marketing?<\/span><\/h3>\n<\/span><\/p>\nPoor open rates<\/strong><\/p>\nAs effective as email marketing is, the main problem is that not all your subscribers will open or even see your email campaign. You can probably be happy with around a 45% open rate if you’re good.<\/span><\/p>\nThat’s less than half of your subscribers you’ve worked so hard to get. So, it’s essential to have the ability to reach those subscribers who aren’t engaging with your email campaigns.<\/span><\/p>\nThis is why Omnisend is providing multi-channel automation.<\/span><\/p>\nOmnisend’s omnichannel marketing automation lets you communicate with your subscribers through:<\/span><\/p>\n\n- Email<\/span><\/li>\n
- SMS<\/span><\/li>\n
- Facebook Messenger<\/span><\/li>\n
- Browser Notifications<\/span><\/li>\n
- WhatsApp<\/span><\/li>\n
- Google As<\/span><\/li>\n
- Facebook Ads<\/span><\/li>\n
- Viber<\/span><\/li>\n<\/ul>\n
And you’re able to set up and run campaigns on all these channels right inside the Omnisend platform, which is awesome.<\/span><\/p>\nNow, I haven’t been able to play around with all the channels, so I’ll quickly run through some of the features that stood out to me. And I’ll discuss the reasons why the different channels can benefit you.<\/span><\/p>\n<\/span><\/p>\n[\/et_pb_text][et_pb_text _builder_version=”4.14.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
Email Marketing Platform<\/span><\/h4>\n<\/span><\/p>\nOmnisend’s email automation has everything you’d expect from a marketing automation tool.<\/span><\/p>\n\n- Welcome emails<\/span><\/li>\n
- Newsletters<\/span><\/li>\n
- One-time email blasts<\/span><\/li>\n
- Bulk campaigns<\/span><\/li>\n
- etc.<\/span><\/li>\n<\/ul>\n
However, what sets it apart from most other email services are features such as:<\/span><\/p>\n<\/span><\/p>\n