Outranking vs Rytr: Detailed Comparison and Winner
Outranking vs Rytr is like comparing apples and oranges.
Although they’re AI writers, they work very differently, so it’s tough to compare.
But they are both excellent services with robust features and benefits.
This post will give a side-by-side comparison of the main features. And will show you which artificial intelligence writing tool is the winner.

Outranking and Rytr Review Summary
Outranking is the clear winner when creating content for blogs or anything SEO-related. It’s more focused on writing factual SEO content, while Rytr is better for creating social media ads, story plots, and other creative writing.
For all money site content, I use Outranking; no other AI writer comes close. I have a comprehensive review of Outranking you can check out if you want to learn more.
However, I use Rytr for tier 1 and 2 content. Rytr’s feature for writing paragraphs with specific keywords lets me quickly create articles on general topics in 25 minutes.
So for less important content, generic content, it works great. The article’s read well and only requires minimal editing.
Given a choice, I would recommend using Outranking over Rytr. Outranking is a more comprehensive tool that gets you better SEO results and is perfect for technical writing.
As I mentioned earlier, Rytr is the better (and more affordable) choice if most of your content isn’t SEO-oriented.
Outranking
AI content research – saves you hours of manual research
Concise AI writing – No fluff writing, unlike most other GPT-3 based tools
High-quality generated content – The AI sticks tightly to the topic, so you never have to deal with irrelevant outputs
Step-by-step on-page SEO – Actionable SEO guidance to rank your post in Google
Rytr
Affordable – One of the most affordable AI writers on the market
Ease of use – Effortless to use
Dozens of writing templates – Jack of all trades with many writing use cases (including idea and name generators)
Outranking and Rytr AI Writing Comparison
Outranking
High-Quality
Conciseness
Factual accuracy
Uniqueness
Rytr
High-Quality
Conciseness
Factual accuracy
Uniqueness
I have tried a few AI writing tools, and Outranking is the best by far.
The quality of its writing outputs is unmatched, especially for technical content and more obscure topics. Rytr outputs are also pretty good; however, it doesn’t quite measure up to Outranking’s standards.
As a result, Outranking is the clear winner for AI writing. It uses the latest SERP data and custom research to ensure accuracy, whereas Rytr only relies on GPT-3 data. This means that you need to do extra fact-checking for every piece of content outputted by Rytr.
Concise writing is crucial when creating web content.
Outranking avoids superfluous information, ensuring all outputs are clear and concise. This makes for an easier read for the user and allows them to quickly find the information they’re looking for.
Rytr, on the other hand, often adds unnecessary fluff that detracts from the overall message (this is a problem with most AI writers).
Outranking and Rytr Pricing
Outranking
Starts from $99/month
Rytr
Starts from $99/month
Rytr is one of the most affordable AI writing tools on the market.
It also has a free plan. Outranking is more expensive but offers a broader range of features. They regularly have discounts which you can find here.
Ultimately, it depends on what type of writing you need and your budget.
Outranking may not be feasible if you’re cash-strapped.
Outranking and Rytr API
Outranking
API
Rytr
API
SEO
Outranking
Basic keyword research
SERP Analysis
SERP based outlines
On-page optimization
Content research
Keyword topic clustering
Rank tracking and keyword discovery
Rytr
Basic keyword research
SERP Analysis
Very basic SERP based outlines
On-page optimization
Content research
Keyword topic clustering
Rank tracking and keyword discovery
Outranking is an AI-driven SEO content tool that helps with everything from content strategy to writing and optimization.
Rytr, on the other hand, is a template-based writing tool that is not SEO focused. It instead focuses on various use cases.
Outranking is the clear winner in this comparison because of its focus on SEO and its ability to write and optimize content for better rankings.
Sales Copy
Outranking
Google Ads copy templates
Social Media Ads copy templates
Sales Letters
Rytr
Google Ads copy templates
Social Media Ads copy templates
Sales Letters
Rytr offers a variety of templates for creating ad copy, which can be helpful for those less experienced in this area. Outranking doesn’t provide such templates, which could be a disadvantage for some users.
Creative Writing
Outranking
Business ideas
Name generators
Blog post idea generator
Social media caption idea
YouTube video ideas
Story plots
Rytr
Business ideas
Name generators
Blog post idea generator
Social media caption idea
YouTube video ideas
Story plots
Rytr is an excellent tool for more creative writing tasks, such as generating ideas and story plots. Outranking does not have this capability, as it focuses on SEO and blog content.
Rytr is better for creative writing.
Ecommerce: Product descriptions
Outranking
Product description templates
Sentiment analysis
Rytr
Product description templates
Sentiment analysis
Outranking and Rytr help you write better product descriptions with the standard eCommerce templates you find in most AI writers.
However, Outranking has a few advantages. It lets you dump in product reviews from amazon and anywhere else around the web. It pulls out the pros and cons and lets you turn them into unique, descriptive paragraphs and bullet points.
Instant articles
Outranking
Instant articles
Rytr
Instant articles
Outranking can generate entire articles based on an outline.
With Outranking, you provide the main points of your article, and the AI will take care of the rest.
This can be a significant time-saver if you want to produce content quickly and easily.
Ease of use
Outranking
Easy to use and intuitive
Rytr
Easy to use and intuitive
Rytr is very easy to use – you can start clicking around and getting results in minutes. The user interface is intuitive and straightforward, making it simple for anyone to understand and use.
Outranking has a slight learning curve, but nothing that you can’t figure out on your own with a bit of patience.
However, if you really want to get the most out of this tool, it’s best to watch the tutorials on the website.
Updates and upgrades
Outranking
Regular major updates
Rytr
Regular major updates
Since I bought the tool, Outranking has released several major updates in a short period of time.
This includes significant improvements to existing features, AI quality upgrades, and brand-new features. The dev team is committed to making Outranking the top choice for AI SEO writing.
Support
Outranking
Helpful & responsive support
Rytr
Helpful & responsive support
Integrations
Outranking
SEMRush
Google Search Console
WordPress
Rytr
SEMRush
Google Search Console
WordPress
Languages
Outranking
13 languages
Rytr
36 languages
Outranking & Rytr Affiliate Programs
Outranking
Recurring 25% commission (Higher commission per sale)
Rytr
Recurring 30% commission
Final Verdict
Outranking is the winner in this battle of AI writing tools. So if you’re looking for a tool to help you write better and faster SEO content, try Outranking today.