The 7 Best Product Description Writing Software to Boost eCommerce Sales

Are you struggling to create compelling product descriptions for your eCommerce store?

Look no further, as this blog post will share the top 7 product description writing software that can help you craft engaging and effective descriptions that convert.

From AI-powered tools to copywriting templates, these software options have you covered.

We’ll also discuss the benefits and drawbacks of using such tools, providing tips for writing product descriptions and choosing the right tool for your needs.

Get ready to take your product descriptions to the next level and drive more sales for your business.

The best product description writing software featured image

The Top-Rated Shopify Product Description Generators

#1 – Writesonic

Writesonic's homepage. My #1 choice for a Shopify product description generator

Writesonic is a powerful AI product description generator that can help e-commerce businesses create high-converting and compelling product descriptions in seconds.

You can generate SEO-friendly and high-quality product descriptions 10 times faster with Writesonic than writing them yourself. This frees up time and resources to focus on other aspects of your business.

Writesonic’s AI product description generator uses advanced natural language processing (NLP) algorithms to analyze your input and generate unique and engaging product descriptions tailored to your brand, products, and customers. With Writesonic, you can create product descriptions in a wide range of:

  • languages
  • tones
  • styles

Making it an excellent tool for businesses that want to sell their products to a global audience.

Using Writesonic’s product description generator is easy.

Simply log in to your account, enter your product details, and hit “generate.” In just seconds, Writesonic will generate a range of high-quality product descriptions for you to choose from, so you can select the one that best matches your needs.

Plus, with Writesonic’s free trial, you can try out the tool and see how well it works before deciding whether to upgrade.

With Writesonic, you can create catchy, engaging, and effective product descriptions that will help you increase sales and boost revenue. So why not try it today and see how it can help your business?

#2 – Rytr

Screenshot of Rytr's homepage

Rytr is a powerful writing tool that uses advanced natural language processing (NLP) algorithms to automatically generate product descriptions that are engaging, informative, and accurate.

With Rytr, you can create product descriptions in just four easy steps:

  1. Select the language you want to use for your product descriptions. Rytr supports more than 30 languages, so you can choose the one that’s right for you and your customers.
  2. Select the tone you want to use for your product descriptions. Rytr offers more than 20 tones, ranging from casual to convincing, so you can choose the one that best matches your brand and product.
  3. Choose the type of content you want to generate. Rytr supports more than 40 different use cases and content types, including product descriptions, so you can easily create the content you need.
  4. Provide some input, such as keywords, phrases, or titles, and click “Ryte for me.” Rytr will generate a unique and engaging product description for you in seconds.

With Rytr, you can generate high-quality product descriptions tailored to your brand, products, and customers.

Plus, Rytr is free to use, so you can try it out and see how well it works before deciding whether to upgrade. Whether you’re looking to save time and effort when writing product descriptions or want to create more engaging and compelling content, Rytr is an excellent choice.

#3 – Jasper

Jasper's homepage

With Jasper (formerly known as Jarvis), businesses can create high-quality, human-like content for various purposes, including product descriptions, blog posts, and Facebook ads.

Jasper uses proven copywriting principles, such as AIDA (attention, interest, desire, action), to generate copy that reads like it was written by a human.

It’s also good at naturally integrating keywords to improve search engine optimization (SEO) and get your product pages ranking higher in search results.

One of the key features of Jasper is its support for 26 languages, including Spanish, German, and Chinese. This makes it an excellent tool for businesses that are expanding into new markets and need to create content in languages other than English.

Jasper also comes with a range of templates, including Shopify product descriptions, that can help businesses create high-quality, engaging product descriptions at scale.

Other key features of Jasper include:

  • Boss Mode, which lets you dictate copy and have Jasper write it out for you in real-time
  • length adjustment features that let you adjust the length of your content
  • and the ability to choose how many copy ideas you want to generate at a time.

Your business can drive more revenue and sales with Jasper’s engaging, effective content.

#4 – CopyAI

CopyAI's homepage

CopyAI is a product description generator that uses advanced AI technology, specifically GPT-3, to create human-like content for various purposes, including product descriptions.

CopyAI offers one of the widest selections of content templates, including:

  • social media ads
  • website copy
  • and blog content

In addition, CopyAI offers a Chrome extension to help businesses create and manage their product descriptions. CopyAI is constantly evolving and updates its content and features regularly.

To make product descriptions, simply define your company and product, choose a tone of voice, and let CopyAI’s AI technology generate ideas for product descriptions. You can then review the generated ideas, select the ones you like, and customize them to fit your needs.

#5 – Copysmith

Copysmith's homepage

Copysmith uses AI technology to generate product descriptions for businesses using platforms like WooCommerce, Shopify, and Amazon.

The tool aims to save marketers time and effort in creating powerful and effective product descriptions that drive sales. It also includes built-in SEO optimization features to help businesses rank higher in search results.

Additionally, it allows users to upload a spreadsheet and automatically generate the corresponding product descriptions in bulk.

#6 – Peppertype

Peppertype's homepage

Peppertype is an AI-powered content writing tool that can generate high-converting content for:

  • emails
  • blogs
  • meta descriptions
  • landing pages
  • and more

It uses advanced technology, including GPT-3, to produce human-like content optimized for search engines.

The platform offers a variety of templates and customization options, allowing users to quickly and easily create content tailored to their needs.

With over 100,000 active users and 5 million pieces of content generated, Peppertype is a popular choice among individuals and businesses looking to save time and improve their content creation.

#7 – Anyword

Anyword's homepage

Anyword is an AI-powered product description generator that helps eCommerce businesses create high-converting descriptions for their products and services.

The platform uses data-driven algorithms and millions of data points to generate multiple variations of product descriptions. You can then choose the ones that best suit your needs.

One of the key features of Anyword is its ability to incorporate important keywords into the product descriptions, which can help improve the product’s visibility in search engine results.

The platform also offers the option to rewrite existing product descriptions, making it easy for businesses to enhance and optimize their existing copy.

In addition, Anyword’s product description generator comes with a unique Predictive Performance Score, which helps you evaluate the potential effectiveness of the descriptions before implementing them in your store. This allows you to make informed decisions and choose the best product descriptions.

The benefits of using product description generator apps

Some of the benefits of using product description writing software include the ability to:

1. Create accurate, well-written product descriptions quickly and efficiently.

Such software is designed to generate high-quality descriptions that accurately and compellingly describe a product’s features and benefits.

This can save time and effort compared to manually writing descriptions and help ensure that your product descriptions are consistent and professional in tone and style.

2. Generate descriptions based on keywords and product features.

Many product description writing tools allow you to input keywords and other information about your product and then generate descriptions based on that information.

This can help you create compelling descriptions tailored to your products and target audience.

Incorporating relevant keywords also improves your products visibility on search engines and other platforms.

3. Support different languages and writing styles.

Some tools support multiple languages and writing styles, which can be helpful if you sell products internationally or to different market segments. This allows you to create descriptions tailored to your target audience’s specific language while remaining consistent with your brand’s tone and style.

This also helps you save on hiring human writers for specific languages. Professional writers are expensive, and hiring multiple writers to create product descriptions in different languages can quickly become cost-prohibitive for your business.

Furthermore, different customer demographics respond to different writing styles. Being able to create product descriptions in a variety of styles increases your chances of engaging a wider audience.

Overall, the multi-lingual and style capabilities help you:

  • reach new markets
  • save on costs
  • create compelling copy for specific market demographics

Which ultimately leads to an increase in sales.

4. Integrate with e-commerce platforms and other tools.

A lot of these tools integrate with Shopify and other popular e-commerce platforms and other tools, such as content management systems and email marketing software.

This allows you to easily import and export your descriptions and to use the software as part of your overall e-commerce and marketing workflow.

 

In summary, product description writing software helps you create accurate, engaging, and well-written product descriptions quickly and efficiently, resulting in increased sales.

Drawbacks of using description generators for eCommerce

Some potential drawbacks and limitations of using product description writing software include:

1. The need for human oversight and editing.

Reviewing and editing the generated descriptions to ensure their accuracy and effectiveness is essential. This involves:

  • checking the copy for errors
  • making sure they accurately and compellingly describe your products
  • ensuring that they are consistent with your brand’s tone and style

2. Limited customization options.

Some tools may not offer a high level of customization, which limits your ability to tailor the generated descriptions to your specific products and target audience.

This may require you to make more manual edits to the generated descriptions or to use other tools and processes to enhance the content.

How product description writing software differs from content and copywriting tools

Product description writing software is designed to help users create accurate, engaging, and well-written product descriptions.

It often includes generating descriptions based on keywords and product features, support for different languages and writing styles, and integration with e-commerce platforms and other tools.

In contrast, content creation software is more general-purpose.

These tools help you create a wide range of content, including blog posts, articles, social media posts, and other types of written content. They may include features such as templates, image libraries, and collaboration tools.

However, they aren’t specifically designed for creating product descriptions.

On the other hand, copywriting software helps you create persuasive and compelling written content for marketing and sales purposes.

They may include power word suggestions, tone, and style analysis.

Overall, the main difference between product description writing software and other types of writing tools is that product description writing software is specifically designed to help users create accurate, engaging, and well-written product descriptions.

While content creation software and copywriting software are more general-purpose tools that can be used for a broader range of writing tasks.

 

Product Description Writing Software Copywriting Software Content Writing Software
Focuses on writing product descriptions that accurately and effectively describe the features, benefits, and specifications of a product Focuses on writing marketing and advertising copy that persuades and engages potential customers Focuses on writing a variety of content, including blog posts, articles, and social media posts
Includes features such as keyword optimization and feature analysis Includes features such as tone and voice analysis, sales funnel optimization, and customer segmentation Includes features such as keyword optimization, topic suggestions, and tone of voice analysis
Can help e-commerce businesses improve product listings and increase sales Can help businesses improve conversion rates and increase brand awareness Helps businesses improve their online presence and establish themselves as thought leaders in their industry

How to choose a product description generator

Some of the critical factors to consider include:

1. Cost.

The cost of AI writing tools varies depending on the specific tool and its features.

Be sure to consider your budget when comparing different options, and look for tools that offer a good value for the price.

2. Ease of use.

The tool should be easy to use, with a user-friendly interface and clear instructions for creating and managing product descriptions.

Consider ones that offer tutorials, support, and other resources to help you get started.

3. Compatibility with your existing tools and processes.

Choose product description writing software compatible with other e-commerce and marketing tools you already use. This allows you to easily integrate the software into your overall workflow.

4. Features and capabilities.

As mentioned earlier, different writing software offers various features and capabilities. Consider the specific needs of your business, and look for tools that provide the features and capabilities that are most important to you.

5. Reputation and customer support.

Finally, research the reputation of the product description software you’re considering. And look for tools that offer good customer support and ongoing updates and improvements.

Choosing the right product description writing software for your needs involves considering

  • costs
  • ease of use
  • compatibility with your existing tools and processes
  • features and capabilities
  • and reputation and customer support

By carefully evaluating your options, you can find a tool to help you create compelling and engaging product descriptions that boost your sales.

Tips for writing compelling product descriptions

Here are some tips and best practices for using product description writing software:

1. Keep it concise

Product descriptions should be brief and to the point. Avoid using unnecessary words or information that does not add value.

2. Use keywords

Include keywords in the product description relevant to the product that potential customers are likely to search for. This improves the product’s searchability and makes it more likely to be found by customers.

3. Highlight the benefits

Focus on highlighting the product’s benefits rather than just listing its features. This will make the product more appealing to customers and increase the chances of making a sale.

4. Use attractive language

Use attractive language in the product description to make it more compelling and engaging. Avoid using technical jargon or complex language that may be difficult for customers to understand.

5. Use customer reviews

Include customer reviews in the product description to show potential customers what others who have purchased the product think about it. This can help to build trust and increase the chances of making a sale.

6. Be unique

Avoid using the same product descriptions as your competitors. Instead, try to be unique and use your own words to describe the product in a way that sets it apart from the competition.

The best product descriptions are:

  • concise
  • keyword-rich
  • benefit-focused
  • attractively written
  • customer-reviewed
  • unique

By following these tips, you can create product descriptions that effectively attract and engage customers and increase sales.

 

Invest in a product description writer today

In conclusion, the top 7 product description writing software can help businesses and individuals save time and effort in creating high-quality and effective product descriptions.

These tools offer a range of features and benefits, such as AI-powered writing assistance, templates, keyword optimization, and more.

However, it’s essential to consider the drawbacks and limitations of these tools, as well as the tips for writing compelling product descriptions, when choosing the right tool for your needs.

Ultimately, the right product description writing software can help you boost sales and improve customer engagement, so it’s worth considering for any eCommerce business.