The 7 Best AI Copywriting Software in 2022
As a copywriter, you have to have the best tools for your job. You need software to help with research and writing to quickly and efficiently produce great content.
But it’s easy to get lost in an endless sea of options because of the sheer number of copywriting tools available that promise to make your life easier.
So which one should you choose?
This article will share the 7 best AI copywriting software I recommend to help you get fast, professional, and compelling sales copy.
However, my #1 rated overall AI tool is Outranking.
What is Copywriting?
Copywriting is writing designed to persuade prospects or customers to buy something or take action. In other words, it’s simply the act of creating compelling written content for marketing purposes.
Copywriting is essentially the art of persuasive writing.
Copywriters work closely with content marketing managers, brand managers, and business owners to create:
- sales messages
- advertising copy
- bullet points
- product descriptions
- video scripts
- and more
What is the difference between content writing and copywriting?
Copywriting and content writing are two terms that are sometimes used interchangeably, but they are definitely not the same thing.
Content writing refers to any type of content written to provide readers with information they can use.
Copywriting refers not to the content of the writing itself but rather the purpose of the writing. Copywriting is used in advertising to get people to buy a product or service.
Copywriters can think in terms of sales and conversion, while content writers are more focused on providing valuable information.
What are AI copywriting tools?
AI tools for copywriting are powered by artificial intelligence. They take a lot of the drudgery out of copywriting by automating different aspects of the process.
For example, some tools can help with research, writing, editing, proofreading, and testing.
Some tools can even write convincing, engaging, high-quality marketing copy and content quickly and easily.
Artificial intelligence can automate simple tasks and make writing more accurate, such as spell-checking.
However, with the advancement of AI, these tools can do so much more. They can provide more in-depth market research and analysis and write higher quality, more accurate, and engaging content.
AI software can save time and money while increasing your productivity.
How does an AI copywriting tool work?
An AI writer combines,
- natural language processing
- artificial neural networks
- and machine learning
To understand and analyze human language to create text that sounds like it was written by a person.
These programs are designed to:
- Understand different dialects and writing styles
- Detect the usage of words that are too complex and use simpler wording instead
- Understand context
- Distinguish between things like ‘your’ and ‘you’re’
- Learn from examples and create their own content based on previous experiences
These are just some of the many ways that these programs work. They all offer similar features but with different prices, text outputs, and quality.
Almost every AI writer uses GPT-3, a language model developed by researchers at OpenAI. GPT-3 is autoregressive, meaning that it uses the previous context to inform the next character in a sequence.
Types of content that can be created by an AI copywriting tool
- online and offline ad copy
- long-form sales pages
- sales emails
- Product description for eCommerce
- website copy
- social media ads and sales posts
- blog and social media articles
What are the benefits of AI Writing Software?
Cure for writer’s block
Writing for a company, brand, or yourself is not always easy. Even when you’re feeling motivated, it can be hard to focus on writing content. AI tools can help get ideas flowing and even write entire pieces for you! While you may have to edit a lot of what they create, they can be a great tool for eliminating writer’s block and helping you get a first draft done quickly.
Saves time and increases productivity
AI copywriting software can create good quality copy in a fraction of the time it would take you to write it manually.
For example, a human copywriter might need five hours to write a sales letter. But with AI, similar copy could be written in a few minutes.
So while these tools may take some time to master, they will allow you to generate more copy in less time than you’d generally be able to.
AI writing tools are almost always more cost-effective than bringing in an in-house copywriter or even outsourcing your writing. This is especially true if you’re creating a lot of content.
AI copywriting software is more efficient than human writers. Not only can they generate large amounts of content at a high rate of speed, but they can also write the same content in different ways. They also never call in sick or need to take breaks.
While AI tools have their limitations, they can produce high-quality copy and engaging, unique content that is likely to resonate with your target audience.
Creative and unique
AI writing software is trained with years of copywriting examples to help you write better content. It can take your words, sentences, and paragraphs and turn them into something completely unique and creative to help you stand out and get more business.
So if you’re looking for AI to help you write better copy, there are lots of options out there.
But what makes an AI writing assistant truly stand out?
What Features Should I Look for in an AI Writing Software?
I think that if they have the following characteristics, it’s a pretty good sign that they will work well for you.
Generous character generation limits
AI tools usually provide you with multiple variations of text outputs so you can see which one suits your needs best. This means that a large number of characters are used up to create so many variations. So if your tool has low monthly limits, you can quickly run out of character credits after creating three or four pieces of content.
This is why it’s essential to use tools that have generous character generation limits.
As incredible as copywriting software are, they aren’t perfect.
So you want to be able to quickly edit the text inside the software. It would be a serious waste of time if you had to copy-paste every generated output to an external editor like Google docs or Microsoft Word.
Easy to use
Copywriting software is not always as easy to use as it should be.
So if it takes you hours to master the software, then it’s probably not a tool that will work well for you. But if you can easily create content in a matter of minutes and get the desired results, you’re good to go.
Popular marketing templates
If an AI content tool can’t handle promotional and sales content, it’s of no use for copywriting. An easy way to tell if the software is meant for copywriting is to check if they have templates for popular marketing frameworks such as:
- AIDA(Attention, Interest, Desire, Action)
- PAS(Pain, Agitation, Solution)
Flexible and creative writing
AI copywriting software doesn’t have to be limited to just writing sales copy. You should be able to use them for creating informational content, product reviews, video scripts, and any other content you desire.
In addition to different content types, you should also be able to choose from various tones of voice.
If you’re looking for an AI tool that will do the job, you want to know that the tool has high-quality output. Most of the tools I’ve tried usually produce quality output.
However, some have been terrible.
If you choose a low-quality AI writer, you’ll spend more time regenerating content and editing than if you just wrote it yourself from scratch.
When it comes to content, quality matters more than quantity.
So, if you’re ready to invest in the best AI writing tool to improve your copywriting, here are a few to consider.
#1 – ClosersCopy
In brief, ClosersCopy is a complete AI writing tool that helps you write powerful, persuasive copy.
Unlike most other AI writing tools that rely on GPT-3, ClosersCopy uses proprietary AI trained on actual sales conversations and successful marketing campaigns. It analyzes the information found in these examples and identifies common points. Then, based on this data, the AI algorithm will generate the best possible sales copy for you.
ClosersCopy also provides a variety of templates and tools to help you write more effective sales copy.
- High-quality output
- Longform writer
- Copy Wizard
- Popular marketing templates
The Longform writer is an advanced feature that allows the AI to write copy continuously with no restriction, filters, or limitations.
Everything above your cursor’s current position is the context for the AI. You can also add additional context for it to consider. By hitting the ‘write for me’ button,’ the long-form writer can continue expanding the content as long as you want it to be.
And if you start with an open-ended sentence, you can nudge the AI into a specific direction.
For example, if you hit ‘write for me’ after the word “Furthermore,” it will continue to expand on the previous thought.
The Longform feature is handy for creating articles and sales letters.
ClosersCopy’s Frameworks (templates) lets you fill in the blanks to create engaging content with just a few clicks. Some of the many copywriting specific templates include:
- AIDA(Attention, Interest, Desire, Action)
- BAB(Before, After, Bridge)
- PAS(Problem, Agitation, Solution)
- Google Ads
There are also community frameworks that let you use the templates shared by other ClosersCopy users. And you can even build your own framework and then instruct the AI to write according to that framework.
ClosersCopy’s Copy Wizard helps you write excellent sales copy by guiding you step by step.
The wizard suggests efficient and effective words to use in your work and highlights your errors. It also teaches you to write better copy by providing valuable suggestions, guidance, and step-by-step templates from professional copywriters.
Using the Copy Wizard also helps you improve your copywriting skills progressively.
ClosersCopy offers three pricing plans for their monthly subscription- Starter, Professional and Unlimited.
Each plan comes with a 14-day money-back guarantee on all pricing tiers. This guarantees that you can try out the product to see if it fits your needs. If it isn’t, you’ll receive a full refund. And you can save 30% by paying annually upfront.
The Starter Plan costs $29.99 per month (or $20.99 per month annually).
The Professional Plan costs $49.99 per month (or $34.99 per month annually).
And the Unlimited Plan costs $79.99 per month (or $55 per month annually).
Excellent quality text output
Train the AI with your own templates
Specific SalesAI for sales copy in addition to BlogAI and StoryAI
Lifetime subscription option available
UI is not as intuitive as some of the other copywriting software
#2 – CrawlQ
CrawlQ takes the pain out of market research.
It’s a unique AI-powered platform that guides you through defining your target audience right from the start.
It takes you step-by-step through defining demographics, psychographics, and behavioral data to build a complete profile of the audience you want to reach.
CrawlQ’s insights help you create more relevant and engaging AI content for your audience. So, you’ll have fewer wasted hours crafting boring copy that gets ignored.
It’s an essential tool for copywriters who want to understand their audience better.
Athena, CrawlQ’s AI engine, will take charge once you have insights into your market and customers’ specific pain points. It will then create engaging content for potential and existing customers, resulting in better conversions for your business.
- In-depth market research
- Accurate target audience insights
- AI-powered content creation
- Sales copy wizard
With the power of artificial intelligence, CrawlQ is giving you a deep understanding of your customer, including their interests, concerns, and behaviors. This helps you create relevant and engaging messaging that can only be done with comprehensive market research. Using this data, you can quickly and accurately identify a buyer persona.
These insights allow you to understand what your audience is currently interested in and the things that will pique their interest down the road.
Using Athena, the AI copy generator can create content from scratch using the insights it has about the audience to craft engaging, personalized copy.
You can use CrawlQ to:
- Create content for any stage of the customer lifecycle, from attracting new prospects to nurturing existing ones
- Generate content for email, landing pages, and ads across Google Display Network and other ad networks
- Generate content for any platform from eCommerce sites to social media channels
- Use it to quickly create high-quality text, articles, blog posts, and much more
CrawlQ’s pricing is pretty straightforward.
There is an entry plan for one user. It costs $19.95 per month for 5000 credits.
The Basic plan allows for two users and is available for $79/month. This is the most popular plan and comes with 10,000 credits.
Finally, the Advanced plan is available for $149/month and comes with 25,000 credits. This plan is helpful for agencies and busy copywriters who need to research and create copy for multiple clients.
You can get a 7-day free trial of CrawlQ below.
The best tool I’ve used for developing your target audience persona and niche
Can continuously train AI for deeper insights
Provides extra copywriting information and resources
Not ideal if you’re in a rush
CrawlQ is a tool that helps you understand the audience and their needs. It helps you build the right product and content and reach your target audience even faster.
#3 – Writesonic
Writesonic is an AI copywriter that generates unique and engaging marketing content.
With just a few lines of text, Writesonic can create ads, blog posts, landing pages, product descriptions, and more. This means that you get high-quality content in a matter of minutes, making it easier than ever to promote your products and services.
- AI article generator
- Ease of use
- 46 templates
Writesonic has been designed to be straightforward to use, and the dashboard and editor both look good. The program is very intuitive, and you can quickly get to grips with it without any help.
The article generator (similar to Article Forge) only takes a minute to produce an entire blog post from just a title and outline. These drafts are well-structured and are the perfect base for a blog post. However, they require editing and fact-checking.
There are great templates to help you with your digital advertising, including Facebook, Twitter, and other types of pay-per-click ads. The digital ads section includes ad copy for LinkedIn ads, Google ads, and Facebook ad.
Soon, Writesonic will be rolling out new content generation methods for Twitter and Instagram ads.
Writesonics can also help you write dynamic and engaging eCommerce copy that will help generate traffic to your site and increase product sales!
The AI can create attention-grabbing titles, descriptions, and informative features that describe the product’s uses and promotional emails to encourage customers to buy.
You can use Writesonic to:
- Generate blog posts
- Create landing pages
- Write a product description
- Create ads
- Write content for YouTube videos
There are 4 pricing plans for Write Sonic- Basic, Professional, Startup, and Agency. All features are available on all plans.
The basic plan is $15 per month or $150 if you pay annually for 1 user. The basic plan includes 75 credits.
The professional plan is $45 per month or $450 if you pay annually for 1 user. It includes unlimited credits but limits you to 250 total generations per day, which is still decent.
The startup plan is $95 per month or $950 if you pay annually, and it’s for 2 users. The startup plan also includes unlimited credits and increases the daily generations limit to 750 per day.
The agency plan is $195 per month or $1950 if you pay annually, and it’s for 4 users. Includes unlimited credits and a generation limit of 2000 generations per day.
Good quality and variations of output
Credits don’t rollover
#4 – Jarvis AI (Formerley Conversion AI)
Jarvis.AI is a GPT-3 based artificial intelligence software created by marketers for marketers.
It uses the power of AI and machine learning to provide near-infinite content creation. And is great for creating marketing copy, blog posts, social media content, and even video scripts.
Jarvis AI allows you to create content faster while saving time and energy. While other tools require you to spend hours on content creation, Jarvis only needs a few instructions to produce great content.
Jarvis was previously known as Conversion AI before acquiring Shortly AI and Headlime.
- Long-Form Editor
- Boss Mode
The long-form editor feature is a nifty tool designed to help you write longer content. This is a full-featured editor with a clean design.
It has two modes – start from scratch and blog post workflow.
Start from scratch is essentially a blank document.
The blog post workflow asks you to describe the content you want to create and include optional keywords. It then makes a title and introduction for you to get started with your content.
As with ClosersCopy, you can also access all the templates inside the long-form editor, and you can let the AI write for you using the “Compose” button. However, you must write a few words before the compose button is enabled again.
You can use the long-form editor to create long-form articles, video and podcast scripts, emails, and other types of longer content.
Boss Mode is a powered-up version of the long-form editor.
You can instruct Jarvis to perform specific actions by using Jarvis Commands. And the Compose button is now always enabled. When you press the compose button, Jarvis will write the content for you. And you can continue to use this button to continually compose content throughout your work session.
Jarvis AI also includes a few notable integrations.
Grammarly: Jarvis AI integrates the free version of Grammarly into the editor. So you can check and correct your grammar on the fly.
Copyscape: You can run a plagiarism check inside Jarvis with Copyscape to ensure what you’re writing is unique. You will, however, need to purchase Copyscape credits to use it.
Surfer SEO: A powerful tool to optimize your content for search engines. It does require an active subscription with Surfer SEO to use inside Jarvis.
Jarvis AI Recipes are workflows that provide step-by-step Jarvis commands to quickly create different types of content. You need Boss Mode to have access to Jarvis Recipes.
You can use Jarvis AI to:
- Write for your social media channels.
- Create great blog posts and website content.
- Write long-form emails.
- Create webinar, video, and podcast scripts.
- Create ads and other kinds of marketing content.
Jarvis AI Pricing
Jarvis AI has 2 pricing plans.
In brief, the Starter Plan is for writers who want to write short, high-volume content (like for PPC). It starts at $29 per month and allows you to generate 20,000 words per month. Unfortunately, the Starter plan is for short copy only, so you won’t have access to long-form writing, Jarvis AI Commands, and Boss Mode. If 20,000 words aren’t enough, you can purchase an extra 5,000 words for $10.
The Boss Mode plan starts at $59 per month with a 50,000-word limit and gives you full access to all of the features in Jarvis. Such as the long-form editor, Boss Mode, and Jarvis commands.
If you want to get the best value for your money, I recommend choosing the “Boss Mode” plan. This plan gives you all the features you’ll need, without the restrictions of the Starter Plan (which I don’t think is even worth considering).
Very user-friendly and has a helpful community.
The team behind Jarvis AI is constantly working to improve it and make it more beneficial for users.
Jarvis produces high-quality sentences and paragraphs.
Unlimited Boss Mode plan is no longer available
Jarvis AI is an easy-to-use, extremely flexible tool that can help you write great marketing copy for your business.
#5 – Peppertype
Peppertype is an AI-driven content platform that helps businesses and copywriters create and optimize content for their marketing campaigns.
As with Jarvis, Peppertype is based on GPT-3, an autoregressive language model that uses deep learning. It creates ad copy, social media content, and creatives in a wide variety of use cases.
- Engaging outputs
- Excellent Templates
- Fast text generation
Peppertype’s content output seems slightly more engaging and natural sounding than other competitors also using GPT-3.
However, it does lack a dedicated long-form writer.
At the time of writing this article, there are forty different content templates available in Peppertype.
They range from marketing copy (AIDA, PAS, BAB, compelling bullet points), Ad copy (Google and Facebook ads), Amazon product copy, blog, email and Youtube content, content rewriting, expanding, and simplifying, and a whole lot more.
To generate content, all you need to do is select a template you want to use, enter a few details, and press the “Create content” button. And that’s it – Peppertype will generate the entire piece of content for you.
Even though there’s no long-form content creator, you can get around this by using the “Blog Heading Expander” template. This lets you enter the topic and a section heading. Peppertype will then create a paragraph about the specific section heading.
You can work your way through every H2 and H3 this way to create an entire piece.
You can use Peppertype to create:
- Blog posts and website content.
- Long-form emails.
- Copywriting projects.
- Ads and other kinds of marketing content.
Peppertype offers different pricing plans to suit different needs.
The Starter plan is $35 per month ($25 per month if paying annually) for one user. It gives you unlimited content generation and access to all the features, except a few minor administrative options such as access controls and sharing of outputs.
The Growth plan is $199 per month for 5 users.
You can add more users to each plan as necessary.
The Enterprise plan offers a customized AI content generation model trained specifically for your requirements and brand voice. This plan also gives you access to bulk content generations and plagiarism and grammar checkers.
The output quality produced by their engine is accurate and requires slight modification for use in a production setting.
Their templates are exceptionally well designed and can be used to create content quickly and easily.
Excellent for ad copy
No long form editor
Peppertype is an excellent tool for creating engaging marketing content.
#5 – Copysmith
Copysmith is another AI tool powered by OPEN AI’s GPT-3. The tool has been refined over an extended time and uses the latest state-of-the-art machine learning techniques to help you write better copy.
It offers many features, such as the ability to create, edit and manage your copy. And brainstorming features to help you develop ideas for your next writing project in seconds, not hours.
Copysmith AI is for anyone who writes for a living, business, or fun. People who use it to generate content write everything from Facebook posts, to full-blown articles, to marketing copy.
Copysmith is also used by students and professionals who want to improve their skills and home bloggers who want to create original content for their blog. And it’s used by top-tier marketing agencies and businesses, as well as by ambitious entrepreneurs.
Basically, Copysmith is used by anyone who needs to create good content.
- Variety of templates
- Responsive support
Copysmith offers a variety of templates to suit your every need, no matter what the task might be.
With over 30 different options available in their template library, including landing pages and blog posts and marketing materials like landing pages and ad templates, you’re sure to find something perfect for any occasion!
Copysmith also has a Shopify app that integrates directly with your store. With the help of this app, you can generate hundreds of compelling product descriptions for your Shopify store in minutes.
In addition to the Shopify app, Copysmith has a Chrome extension that allows you to access the AI content generator tools conveniently.
You can quickly and easily generate content for your website or any content marketing campaign using your phone, laptop, or desktop computer.
While not a direct feature, Copysmith provides excellent customer support.
The team is friendly and helpful and will give you a quick response to your questions. You can also get in touch with them through their social media pages.
They also provide a good range of tutorials, video guides, and FAQs on their website, so if you’re not sure how to use Copysmith, they’ll be able to help.
You can use Copysmith to:
- Create high-quality marketing content from scratch
- Create landing pages and adverts
- Write a product description
There are 4 pricing plans offered by Copysmith: Starter, Professional, Teams, and Enterprise.
The Starter Plan has the lowest price point at $19 per month and includes 50 credits and 20 plagiarism checks. It’s best for individuals.
Whereas the Professional Plan is better for small businesses. It comes in at $49 per month and includes unlimited credits and 100 plagiarism checks.
The Teams Plan is for 2 users. It costs $99 per month and includes unlimited credits and 500 plagiarism checks.
And finally, the Enterprise plan is for large companies with more complex needs.
Easy to use
Fast and accurate
Copysmith is great for those looking to quickly and efficiently create smart copy.
(I will publish my Copysmith AI review soon.)
#7 – CopyAI
Copy AI is a content generation tool that uses AI to create unique and plagiarism-free content for your website and marketing channels.
The platform is geared toward six different types of copy, but it can also be customized to fit your needs. You can generate high-quality writing in minutes with minimal input about your business!
You provide Copy.AI with some basic information about your company. It can then create content ideas for blog posts, headlines, outlines, etc. Or you can use Copy.AI to generate engaging, longer-form content such as sales copy for letters, emails, and social media posts.
- over 90 templates
- ease of use
- multi-lingual content writer
CopyAI is an easy-to-use tool that anyone can use to generate smart copy and improve their content.
It’s beginner-friendly, and they have a lot of tutorials providing helpful tips and tricks to make the process easier. The design is intuitive, so you can find what you’re looking for quickly and easily.
Plus, the product is updated regularly with new features and enhancements, so you always have the best possible experience. You should be able to get the hang of things within a few minutes of logging in.
Copy AI offers over 90 templates tailored to the needs of different businesses and customers. This allows you to get started quickly with AI-powered content and customize it to meet your specific requirements.
There are templates for creating sales copy, blog content, eCommerce pages, social media posts, web copy, and more. This makes it easy to create high-quality content consistent with your brand and voice.
Copy AI supports more than 25 languages, with more being added in the future. Hence, you can create content for people worldwide in their native language, allowing you to reach a global audience.
You can use CopyAI to:
- Create blog posts
- Write sales letters
- Write product descriptions
- Write web copy
- Generate headlines and titles
- Write emails
Copy.AI offers 3 pricing plans: Free, Pro and Custom.
Copy.AI offers a decent free plan that gives users 10 credits per month to use on their 90+ tools. Additionally, new users receive 100 bonus credits when they first sign up. This provides plenty of opportunities to try out all of the different tools available on Copy.AI and find the ones that work best for your needs.
The Pro plan costs $49 per month or $35 per month if you pay annually and includes unlimited credits and projects. This makes it an excellent option for copywriters, freelancers, and entrepreneurs who need to regularly create content for their website, marketing materials, or other documents.
Copy.AI’s custom plan is for big teams that need specific features for collaboration.
Wide variety of features
No long form editor
Other AI considered but not included in this review (yet):
- Content Villain
- Article Forge
Conclusion: Best AI Copywriting Software
Copywriting is a process that takes a lot of time and effort. Still, with the help of AI copywriting software, it can be sped up significantly.
Is AI writing tools the future of copywriting? Yes!
AI writing tools are becoming more sophisticated all the time. As they become more common, they will become increasingly capable of producing high-quality content.
If you want to stay ahead of the curve, you should consider using one of these seven AI copywriting software to see if it’s the right one for you. Closers Copy is currently the best AI copywriting tool, in my opinion.
Can AI copywriting tools replace a human copywriter?
Copywriting is a skill that takes years of practice to perfect and involves understanding the target audience, the copywriter’s own voice, and the client’s brand. AI-based copywriting tools are still in their early developmental stages and cannot replace human writers.
They may produce content similar in quality to that written by people. However, they cannot replicate a human writer’s nuance and perspective.
Will AI take over copywriting?
While AI has made great strides in automating certain aspects of copywriting, at present, it’s not advanced enough to completely take over as it still lacks the ability to create smart copy 100% of the time.
However, a human copywriter who understands how to use AI properly can create a cohesive and well-written article at 3x-4x their average writing speed. With the help of AI tools, writers can research and compile data quickly, which will allow them to focus on the creative process and produce better content.
Is being a copywriter a good career?
Copywriting is an excellent career for anyone who loves writing and wants to help others with their content marketing. It can be very rewarding to help businesses create effective marketing materials to reach their target audience.